Web Site
Site Search
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Site search is the new navigation. Recent studies show that about 80 percent of all online users head straight for the search button when browsing a site, with the remaining 20 percent following different links to the content of their choice. Given that most users want fast, easy access to searchable information, it's imperative that ecommerce companies deliver enhanced search capabilities. After all, savvy users who can't find the content they need quickly defect to other Web sites.
NetSuite addresses three fundamental challenges associated with online searches: It enables users to search burgeoning Web site content, find information quickly and easily, and narrow information down to its most relevant components. With NetSuite, online visitors can search from every single page of a Web site, leading to a better end-user experience. NetSuite's categorization and customization technologies also allow users to determine how to rank and refine their results, putting visitors in full control of their searches.
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- Give visitors more powerful, better ways to search your content, preventing them from defecting to competitive Web sites.
- Categorization tools enable users to expand, narrow and rank searches based on their unique needs.
- Customized searches provide personalized content, delivering what visitors need—and only what they need.
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- Visitors can search from anywhere on the Web site, with the exception of checkout.
- Users can customize searches by choosing which fields to query, which results to view, and how to sort the results. For example, users can search by price and manufacturer, but only view the results from a specific warehouse.
- Visitors can rank results by relevance. For example, a search by name might rank higher than a search by product description.
- Users can also run searches based on partial word matches across alphanumeric and hyphenated breaks. For example, a product called "Dog55-Bowl" could be found by searching for "Dog," "55," or "Bowl."
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