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NetSuite's solutions include cutting edge
tools which create search engine friendly
pages and allow you to easily optimise certain
portions of your site. NetSuite's static
HTML pages often rank very high, but NetSuite's
dynamically generated Web pages also consistently
rank the highest of any dynamic website
provider. The dynamic pages produced by
NetSuite provide many search engine optimisation
features such as customisable page titles,
meta tags, and image alt tags. These dynamic
pages also automatically strip out all unnecessary
URL information when the page is viewed
by search engine robots, creating search
engine friendly URLs while still allowing
you to provide personalised content to each
customer.
Most importantly, NetSuite provides the
"holy grail" of search marketing
by providing closed-loop analysis of leads
driven by the major search engines through
organic search, from the time they hit a
Web site to the actual purchase. For example,
NetSuite tells which referrers and natural
search terms have provided the highest visitor-to-customer
conversion ratio and highest per customer
revenue, enabling users to invest their
marketing dollars more wisely.
 HTML Catalog Generation
NetSuite dynamically generates HTML, search engine friendly catalogs for your online store. The NetSuite search engine optimiser pulls all relevant information, including product names and categories, and strategically organises them for intuitive navigation and search engine friendliness.
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 Descriptive URLs
NetSuite URLs help you avoid the issues that hurt most dynamic websites – long, cumbersome URLs that contain special characters such as "?" and "&". NetSuite uses friendly descriptive URLs that are easy to remember and rank highly on search engines, such as www.MyStore.com/CategoryName/ItemName.
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 Keywords in Title Tags
NetSuite automatically places your product and category names in each page's title tag. Furthermore, you can customise the title tags on each page to display unique text, such as your targeted keywords, therefore helping to improve your search rankings.
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 Meta Tags
NetSuite allows you to create different meta tags for each of your web pages. You can set default meta tags for all of your web pages, and also additional meta tags to specific pages. These tags are displayed to search engines, but are not visible to your visitors.
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 Alt-Tags for Images
Each image on your website can have its own unique image alt tag, which can include your targeted keywords. Image alt tags are often read by search engines when they are considering the relevancy of your web page to a particular keyword phrase.
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 Web Redirects
When you move your website to NetSuite, you can be sure that it will maintain its current search engine rankings. NetSuite allows you to create permanent (301) redirects for every one of your web site pages so visitors always find the intended page and you do not lose your search engine ranking.
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 Breadcrumbs
Navigation tabs and Category titles are dynamically placed within a breadcrumb trail at the top of each page for enhanced usability and search engine optimisation.
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Optimised Search Engine indexing
NetSuite's dynamic pages automatically strip out all unnecessary URL information when the page is viewed by search engine robots. This creates search engine friendly URLs, while still providing personalisation, such as personalised content, pricing, customer names and cart content. |
 Customised HTML Pages
If you prefer to build your own static HTML pages, and have NetSuite host them, you can still use NetSuite's shopping cart, inventory, order management and customer personalisation tools.
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