B2B Ecommerce

SuiteCommerce delivers B2B businesses the strong capabilities expected of an enterprise-class B2B ecommerce platform, including the ability to provide the same easy and information-rich shopping experience as a B2C website. With SuiteCommerce, ecommerce is seamlessly integrated with your back-end systems, including order management, ERP/financials and CRM. Support web stores, in-house sales, distributors, manufacturers, brick-and-mortar stores and channel partners all from one single cloud platform. NetSuite’s B2B ecommerce solution will allow your company to go after new revenue opportunities, attract and service new customers and transform a slow-growth offline business into a high-growth multichannel company.

Engaging Shopping Experiences

Provide individually branded, very personalised and engaging B2C-like shopping experiences that will improve conversion and grow your business with capabilities such as dynamic product imaging, zooms, alternate images, quick views, product comparisons and more.

  • Expand your online community, cultivate brand evangelists and improve SEO with ratings and reviews.
  • Grow user engagement by enabling shoppers to share on popular social networks.
  • Display real-time inventory information on your site.

Optimised Buying & Selling

Provide the tools needed for buying efficiency, including routine, repeat and bulk ordering capabilities. Link the supply side with the buy side through integration with vendors, distributors, and manufacturing entities, all within one single central system. Online orders automatically convert to invoices with workflow management of approval, fulfilment and billing.

  • Give customers their own negotiated prices, terms and credit limits.
  • Support organisational requirements such as multiple roles, delegated user administration and organisation-specific workflows.
  • Offer B2B payment methods such as invoice billing, credit limits and ACH processing.
  • Link your product catalogues directly to your customers’ e-procurement system with punch-out capabilities (via third-party connectors).


Having a strong B2B mobile strategy is critical to your ongoing commerce success. Applying responsive design principles, your site automatically adjusts screen sizes and capabilities to various devices—computers, mobile phones and tablets.

  • Better enable field sales teams with the use of mobile devices.
  • Create content only once and have it automatically adapt to the format of any device.

Password-Protected Content

Password protect all or a portion of the site to limit access to authorised customers and partners.

  • Design customer-specific catalogues.
  • Restrict who can view content and pricing on your site.

Real-Time Customer Service

Provide your customers with a password-protected, self-service customer centre to manage all aspects of their organisation with you. They’ll be able to access their order history and details of every sales order, view order status, track shipments, reorder, and update shipping and payment information with a strong B2B ecommerce system.

  • Review and approve quotes.
  • Pay outstanding invoices.
  • Request returns and refunds.

Read about SuiteCommerce solutions for:

Retail Wholesale Distributors Manufacturers