Sonoma Wine Accessories
"We were doing very well selling high-value, low-volume products, but we knew our IT software wouldn't let us add a high-volume retail distribution division—we couldn't track new leads, and it took a long time to fill an order. With NetSuite, we've boosted the efficiency of all our business processes, and we're able to do serious, proactive marketing, which is just what the new business needs."
—Sonoma Wine Accessories
Industries
eTailers, Distribution, Manufacturing, B2B, B2C, and Multi-Channel
Headquarters
Sonoma County, CA
Results:
- Accessory sales have tripled each month, without need to hire admin staff
- Saving $24,000/year vs. cost of maintenance for the previous software
- Integrated order processing reduced time from 20 min. to 20 sec.
- Creating custom report takes managers 10 min. vs. 1 full day with the old system
- NetSuite's CSV import/export function helps export product feeds to Shopzilla, other services in 15 min. vs. 4 hours manually.
Challenges:
- Manufacturer of high-end wine cabinets and coolers wanted to expand into accessories market
- QuickBooks, proprietary systems — adequate for low-volume, high-profit sales — wouldn't scale to high-volume business
- Existing IT systems slow and inflexible, making it difficult to analyze customer trends and create proactive marketing campaigns.
Solution:
- Complete changeover to NetSuite ERP, CRM, Ecommerce took just 4 months
- Used NetSuite SuiteCommerce for custom scripting
- Used NetSuite partner FarApp for custom integration with Amazon, Ebay retail storefronts
- Using NetSuite to manage three websites — which maximize customer engagement/loyalty, collect data for trend analysis, capture leads, etc.
