Results:

• Web store traffic increased 40% and sales increased 30% year-over-year
• Fast and easy to design and maintain customer product information
• Integration with Fluid Media website tools automatically produce attractive, interactive rolling banners and zoomable images
• Smooth handoff to third-party Ecommerce vendor for easy fulfillment
• Consumers better able to access Igloo's replacement parts, detailed product specifications, and specialized new launches
• Integration with Facebook and Twitter keeps Igloo customers and brand representatives connected.

Challenges:

• Rapid product turnover lead to static catalogs
• Previous consumer website unattractive and costly to edit
• Need for online presence paired with need to limit additional IT spending
• Had to meet unique needs of Ecommerce operation without infringing on a business model that is more than 99% wholesale.

Solution:

• Merchandisers and designers can manage all aspects of Igloo's online presence, eliminating need for costly IT support
• In future, NetSuite point-of-sale capabilities in factory store can reduce transaction time, increase customer service
• NetSuite content mgmt. system/database integrated with Igloo's business processes
• Igloo controls all aspects of product presentation and representation, bringing company closer to consumers
• Consumer-friendly search and recommendation tools aid consumer navigation.