Marketing
Web Site Analytics
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To get the most from your Web site, you need to cull and analyze your online shoppers' browsing and buying patterns. But tracking where your visitors have been, what they've bought, and what they've abandoned in their shopping carts can be a daunting task—especially for high-traffic sites, where the sheer volume of data that must be mined and analyzed is considerable.
Using NetSuite, ecommerce companies no longer outsource data collection and analysis of their Web site to a third party vendor. NetSuite automatically tracks data generates its own key reports in-system, such as conversion statistics, visitor activity, and number of page hits. And since NetSuite is a fully hosted solution, you don't need to invest in the IT resources typically required to manage and generate daily logs or reports. Instead, NetSuite generates the reports, and manages and stores the information for you.
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- No more third party analysis. NetSuite manages all tracking and analysis in real-time, in-system.
- Using highly detailed reports, you can target online customers more effectively, create better campaigns, and optimize your marketing spending.
- Compare your rates of return and visitor-conversion rates in order to gauge the overall effectiveness of your Web site.
- Monitor the activities of visitors on your site in order to understand which pages and content are most compelling.
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- Lead conversion reports indicate the rate at which you're converting visitors into leads, and leads into customers. NetSuite also provides the conversion ratio from visitor to lead to customer.
- Visitor activity reports reveal how your visitors view your site. For example, you can understand how frequently they return to your site, how many return for multiple visits, and the average number of pages they view during a visit.
- New and unique visitor reports indicate how many visitors saw your site for the first time, and how many are returning visitors.
- Page hit reports give you detailed information on the viewing history of each of your Web site pages. For example, you can learn how many times each page was viewed and by how many unique visitors. Or you can break down page hits by site categories, or even see which customers viewed which pages.
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