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NetSuite Keyword Marketing Module
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 With NetSuite Keyword Marketing Module you can make your keyword marketing much more profitable. NetSuite provides complete tracking and management for search engine marketing campaigns. The NetSuite Keyword Marketing Module includes a search engine keyword campaign creation wizard, keyword campaign management capabilities and a bevy of pre-built reports designed to make your search engine purchases more effective and efficient, whether on Google AdWords, Yahoo! Sponsored Search or other major search engines.
Today most marketers doing keyword marketing can't measure the true business results of their campaigns because their traditional marketing systems don't provide closed loop visibility. They're forced to rely upon a patchwork of separate, unconnected software.
NetSuite Keyword Marketing Module allows organizations to see the exact business results delivered by keyword marketing — from the number of leads generated, the number of deals closed, and revenue, profit and return on investment (ROI) — by individual keyword and overall. NetSuite Keyword Marketing Module offers everything marketers need to optimize their search engine marketing efforts and achieve closed loop marketing. |
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- Measure the effectiveness of all your paid search campaigns in real time — overall and at the keyword level. Now you can have true closed loop tracking from click to conversion.
- Analyze leads, conversion rates, conversion costs, customers, revenue, and ROI by keyword and search engine.
- Identify both successful and problematic keywords and search engines and then reallocate the budget accordingly.
- Track results from leads even if purchase is months later...or occurs offline.
- Included in NetSuite and NetSuite CRM+, there is no additional charge for NetSuite Keyword Marketing Module.
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- A keyword campaign creation wizard which enables marketers to create a plethora of keyword options for testing purposes in one interface and have unique click-through URLs generated automatically per keyword or, alternatively to bulk-import keyword campaigns.
- Visitor ID tracking that sets a browser cookie for anyone clicking through from Google AdWords which allows tracking of click-through and conversion metrics on first visit, or subsequent visits back to the site. Online capture forms for lead capture are also Visitor ID-aware and calculate conversion from visitor to lead.
- Campaign tracking throughout the sales process to closed sale allows sales to see which specific keyword campaign generated the lead in addition to Web site analytics on what pages the lead clicked on. The lead source is then tracked through to any opportunities generated, and to the final sale closed to allow revenue reporting per keyword campaign.
- Real-time reporting on keyword campaign results including profit and ROI. New reports specific to keyword analysis include Visitor Activity Summary, Lead Conversion, Leads By Paid Keyword, Sales By Paid Keyword and Campaign ROI.
- Works with all major search engines including Google, Yahoo!, MSN, and more
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