Unique to NetSuite, you can drill-down to an individual customer record and review all of that customer's activities on your site. You can see their shopping cart contents, their pages viewed, their referring URL and keyword, their click-stream paths, the dates of their first and last visits, and much more.
This allows you to create marketing campaigns that target shoppers based on their specific browsing patterns, to close sales more efficiently, and to provide very personalized service to your customers. For instance, you can send out a marketing campaign to all visitors who viewed a specific page on your site, and also include a coupon that is only sent to visitors who added that item to their shopping cart. You can also call your customers directly and close sales by knowing exactly what products they are interested in. |
