Red Hare Ltd

Red Hare Ltd.

"Besides helping up keep on a sharp growth curve, NetSuite has put us at the top of our field. We're no longer an Excel-based startup; now we're able to compete on a global level, and compete on volume as well as margins."

Red Hare Ltd.

Industries
eTailers, and B2C

Headquarters
Hong Kong

www.redhareltd.com

Results:

  • Since bringing in NetSuite, Red Hare has doubled its growth to $30 million in sales without adding any IT staff
  • Company saved $65,000 over the cost of on-premise business software, and saves additional costs by re-allocating employees from time-consuming spreadsheet maintenance chores
  • Red Hare has reduced on-hand inventory needs by two-thirds by using inventory re-order automation, freeing up space to add to product variety without adding storage cost
  • End-of-quarter financial reconciliation now takes four minutes, compared to approximately 50 hours with the previous system.

Challenges:

  • Consumer electronics wholesaler wanted to take advantage of fast-growing demand for gray-market products by online retailers, but had to keep margins razor thin
  • Spreadsheet-based pricing, order, and inventory calculations wasted employee time, created data entry bottlenecks, and caused pricing inaccuracies
  • Shipping errors caused by manual data entry required the company to take expensive write-downs to avoid risking customer dissatisfaction.

Solution:

  • Rather than upgrade to Microsoft Dynamics, Red Hare brought in NetSuite ERP, CRM, and Ecommerce
  • Advanced inventory automation lets the company produce additional revenues by offering third-party fulfillment services, where Red Hare stocks its suppliers' inventories
  • Easy-to-use Website-building tools helped Red Hare, which formerly took orders by fax and phone only, experiment with online ordering to broaden customer appeal
  • Company used NetSuite partner ONE Consulting Services for implementation and customization services.

 


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