Results:

• Since bringing in NetSuite, Red Hare has doubled its growth to $30 million in sales without adding any IT staff
• Company saved $65,000 over the cost of on-premise business software, and saves additional costs by re-allocating employees from time-consuming spreadsheet maintenance chores
• Red Hare has reduced on-hand inventory needs by two-thirds by using inventory re-order automation, freeing up space to add to product variety without adding storage cost
• End-of-quarter financial reconciliation now takes four minutes, compared to approximately 50 hours with the previous system.

Challenges:

• Consumer electronics wholesaler wanted to take advantage of fast-growing demand for gray-market products by online retailers, but had to keep margins razor thin
• Spreadsheet-based pricing, order, and inventory calculations wasted employee time, created data entry bottlenecks, and caused pricing inaccuracies
• Shipping errors caused by manual data entry required the company to take expensive write-downs to avoid risking customer dissatisfaction.

Solution:

• Rather than upgrade to Microsoft Dynamics, Red Hare brought in NetSuite ERP, CRM, and Ecommerce
• Advanced inventory automation lets the company produce additional revenues by offering third-party fulfillment services, where Red Hare stocks its suppliers' inventories
• Easy-to-use Website-building tools helped Red Hare, which formerly took orders by fax and phone only, experiment with online ordering to broaden customer appeal
• Company used NetSuite partner ONE Consulting Services for implementation and customization services.