Results:

• In its first 12 months with NetSuite, Kitchenware Direct saw a threefold increase in sales to a $5M turnover, and continued growing at 50% per year for next three years to become Australia's largest pure play kitchenware retailer
• The company's optimized mobile site paid for itself in the first week, and has helped increase smartphone conversions by 5 times
• The company is saving $150,000 per year over the cost of running a non-integrated ecommerce solution that would require separate integration to financials, inventory, order management and CRM
• Kitchenware Direct saved approximately $100,000 in direct labour costs with reductions in manual data processing
• NetSuite's end-to-end integration supports full visibility of 6,000 different stock-keeping units, so the company can dispatch most orders within 24 hours
• NetSuite's inventory reporting has helped the Kitchenware Direct increase gross margins by 4%
• NetSuite has helped reduce the error rate on order fulfillment from 2% to 0.2%
• Kitchenware Direct now has highly flexible and reliable CRM, inventory tracking, sales management, accounting and order fulfillment across multiple e-commerce brands—all without IT support staff.

Challenges:

• Poorly integrated, off-the-shelf systems hindered efficiency and growth, while requiring costly full-time IT support
• Lack of IT integration made it difficult to launch and maintain multiple websites with separate branding
• Manual back-end order processing and financials formultiple standalone e-commerce brands increased risk of errors in dispatching customer orders
• Conversions rates for mobile devices were low, even though mobile devices accounted for a sizeable 15%of Kitchenware Direct's overall traffic.

Solution:

• NetSuite's integrated cloud-based solution was the only ERP system that satisfied all of Kitchenware Direct's requirements
• NetSuite's multi-site features enable cost-effective and rapid rollout of separately branded sites
• NetSuite supports its e-commerce, CRM, inventory and accounting requirements
• Kitchenware Direct worked with NetSuite and its partner Suite Commerce, to create an optimised mobile site fully integrated to its existing NetSuite system
• NetSuite's cloud-based system with infinite expansion capabilities supports Kitchenware Direct's growth.