Results:

• NetSuite allows All About W8 to manage all enquiries from website, reducing overheads previously incurred with manual processes
• All About W8 has the ability to create and execute email campaigns and also track and report on marketing campaign ROI
• Fast ROI—All About W8 is only paying £4 per user per day for their NetSuite system
• Emarketing is now fully integrated with CRM—something that wasn't possible with All About W8's previous system. They are also able to easily integrate a third party IT telephony system into NetSuite.

Challenges:

• Due to the tremendous increase in their client base, All About W8 needed to create an inbound and outbound customer service
• They already had a bespoke database system, so didn't want to build a customer management system from scratch or use a pre-packaged solution
• All About W8 was growing rapidly but, as a small start-up company, they needed something scalable and cost-effective.

Solution:

• NetSuite provided a feature-rich CRM system that interfaces with All About W8's existing website and SQL database system
• NetSuite's Software-as-a-Service model was clearly the most cost-effective and logical way forward
• NetSuite's functionality provides All About W8 with full relationship management of clients, prospects and the All About W8 consultants network
• First Hosted, the NetSuite partner, made the implementation process easy. They were proactive and supportive and not only ensured all technical requirements were met, but also involved all the necessary end users and staff in the process.