Senior VP, Corporate Communications
NetLedger Announces First
XML Standard for the Small Business ASP Market: SMBXMLT
New Open Standard Enables Seamless Integration of Online
San Mateo, CA. - May 15, 2000 NetLedger, Inc.,
the breakthrough application service provider (ASP)
that allows millions to run their small businesses totally
online, announced today that it has developed the first
XML standard specifically for the small to medium business
community: SMBXML. The new standard allows NetLedger
and other ASPs to exchange information in a common language,
and thus seamlessly integrate their products to deliver
greatly enhanced business solutions.
"XML standards have been available for some time
in the B2B community, but, until now, no one has brought
this platform to small businesses," said Evan Goldberg,
founder and chief technology officer of NetLedger, Inc.
"NetLedger has taken a huge step in making this
happen. NetLedger is truly at the forefront in defining
technology to advance the ASP market. Through the SMBXML
standard we are now able to fully integrate our solution
with those of our partners. For the end user, this translates
to complete, integrated solutions. The elimination of
double-data entry means time- and cost-savings for the
"NetLedger's new SMBXML standard addresses the
critical need to link PCs, file servers, and Internet
business services together, making the Web the new place
where people go to work," said Vernon Keenan, Internet
analyst with Keenan Vision Inc. "XML-based communication
vocabularies like SMBXML give the users of Internet
business services, as well as the services themselves,
access to system interoperability that will free users
of the need to install and maintain software."
The SMBXML specification is available immediately at
www.smbxml.org. It represents a first for the small-business-accounting
software industry, a first for small businesses, and
a first for the ASP community at large.
Because the SMBXML standard is open, NetLedger anticipates
that it will significantly advance and strengthen the
small-business ASP market as a whole by delivering more
complete e-commerce solutions through strategic technology
and business partnerships. ASPs no longer need to wrestle
with proprietary data formats in order to collaborate.
NetLedger's commitment to open standards extends to
the system infrastructure it has deployed to manage
its operations by employing Apache Web servers and the
Linux operating system in its new consolidated data
NetLedger is currently in the process of using the
new SMBXML standard to enhance its own core online accounting
solution by integrating with business applications and
services of other ASP industry-leading partners such
as Red Gorilla (online time and billing), RecoverDebt.com
(online accounts receivable management and outsourcing),
Freeworks (online business services and office automation),
OneCore.com (online financial services), CyberBills
(online bill management) and others.
"Red Gorilla is pleased to be working with NetLedger
in establishing the SMBXML standard," said John
Witchel, Red Gorilla founder and chief executive officer.
"Red Gorilla's Application Syndication model is
predicated on the use of open XML standards, and we
are thrilled to see NetLedger develop a standard specifically
for the small business market. The establishment of
SMBXML facilitates integration between Red Gorilla's
time tracking, invoicing and reporting application and
NetLedger's online accounting platform."
"We are excited about integrating with NetLedger
using SMBXML," said Tom Boland, director of product
development and technology of RecoverDebt.Com. "Though
our companies will see definite benefits by sharing
information between our applications, the real benefits
are experienced by the users themselves."
"Freeworks' applications are an ideal match for
SMBXML," said David Stubenvoll, chief executive
officer of Freeworks.com. "With our focus on the
small and growing business, and the seamless integration
of Freeworks' time, expense, invoicing and other services
with NetLedger, the user is able to choose complementary
tools to help manage their businesses more efficiently
and increase productivity."
"Our deployment of XML is another giant step in
developing better solutions for our customers,"
said Bill Mirbach, president and chief executive officer
of NetLedger, Inc. "As a small business ASP, our
ultimate goal is to empower growing companies to run
their entire businesses online without investing in
complicated and expensive IT infrastructures. With XML
for small businesses, gone are the days of being locked
in by shrink-wrapped accounting software to a limited
set of external services. Small businesses now have
real control over their data and choice in all the applications
they use with it."
NetLedger also announced today the release of NetLedger
3.0 (available at www.netledger.com), which goes beyond
the core accounting solution to enable small businesses
to conduct other key operations online.
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