Senior VP, Corporate Communications
Young Start-Ups Leverage NetSuite
NetSuite Enables Wine Producer
Oriel to Automate Business Operations from Manufacturing,
Sales, Marketing, Support to Ecommerce in 16 Regions
and 6 Countries
SAN MATEO, CA—August 12, 2004—NetSuite,
Inc., today announced that Oriel, a wine producer that
is creating wines in sixteen regions and in six countries,
has reported unprecedented success in using NetSuite
to automate its entire business operations ranging from
manufacturing, sales and marketing to ecommerce. Its
founder and CEO John Hunt said, "If it hadn't been
for NetSuite, I could not have formed the company this
way. I would have had to be a lot less ambitious."
For more information about the ecommerce success achieved
by more than 1000 companies, please go to www.netsuite.com/mall.
Oriel produces wines in small quantities to ensure
quality. Its goal is to offer consumers diversity and
value. Oriel employs winemakers and leases vineyards
and production facilities in sixteen regions of Australia,
Chile, France, Italy, Spain and the United States (California).
Because of this unique business model, Oriel needed
sophisticated applications to run its operations. After
evaluating several software packages, Oriel turned to
NetSuite for an integrated on-demand solution that can
manage the full range of business operations from manufacturing,
marketing and sales to ecommerce.
With NetSuite, Oriel can manage production, cost and
inventory across multiple warehouses – and in
multiple currencies; NetSuite's Kits and Assembly
feature gives the company the ability to track the raw
materials all the way through to becoming finished products;
the company also uses NetSuite financials and CRM for
sales, customer service and marketing operations; finally
NetSuite's ecommerce platform powers the company's
Web Site and Web Store so that Oriel can also sell wines
"We are projecting sales in the tens of millions
of dollars within the next few years," said John
Hunt, CEO of Oriel (www.orielwines.com).
"Some will be direct online sales to consumers,
and some will be through the wholesale trade to retail
stores and restaurants. All will be managed –
indeed, made possible – through NetSuite."
Oriel creates artisanal wines from celebrated vineyards
around the world under a single, reliable brand that
will provide a wine for any occasion. The Oriel approach
eliminates the hassle and uncertainty of selecting wine
by combining diversity, value and uncompromising quality
under a single label. "Our goal is to facilitate
discovery and provide confidence" says John Hunt
founder of Oriel. "We want to bring people with
us on a delicious and fascinating journey through the
wines of the world."
For more information about Oriel, visit www.orielwines.com