Senior VP, Corporate Communications
OAKLAND A'S CHANGE THE GAME –
AGAIN – WITH NETSUITE
Most Innovative Franchise in Major
League Baseball Chooses NetSuite for Sales, Marketing
and Order Management
SAN MATEO, CA – August 5, 2004 – NetSuite,
Inc., today announced that The Oakland Athletics baseball
team has chosen NetSuite to automate sales, marketing
and major account order management operations. The A's
are among the first sports franchises to use on-demand
software to automate their corporate sales processes.
NetSuite's award-winning product offerings include NetSuite,
NetSuite Small Business, NetERP, NetCRM and NetCommerce.
For more information about the Oakland A's and NetSuite,
please go to www.netsuite.com/athletics.
As with many other businesses, "selling"
means much more than managing a forecast to the Oakland
A's. Selling means being able to take the order
-- whether that order is to process thousands of invoices
for season ticket holders, or to sell corporate sponsorships.
Selling is about understanding the inventory of seats
available to create special promotions that drive incremental
group ticket sales throughout the season. And selling
is about generating new opportunities through innovative
After carefully evaluating a number of software packages
to accomplish their selling objectives, the A's
ultimately chose NetSuite. Only NetSuite combines order
processing with robust CRM capabilities to handle all
season ticket sales, group ticket sales and sponsorship
sales in a single system. In addition, the integration
of past purchase history tied to the customer information
enables the A's to easily target promotions to
fans based on past purchase history. Finally, NetSuite's
unique customization technology will help the A's
work seamlessly with Major League Baseball (MLB) and
tickets.com, which is used for single-ticket sales.
"The philosophy we took to building the A's
into a winning franchise is very similar to NetSuite's
approach to software – apply new ideas to an old
problem, and deliver a better product at a much lower
cost," said Michael Crowley, president of the
Oakland A's. "We manage our team based on
facts, and NetSuite will now let us manage our business
in the same way."
"The Oakland A's are recognized as the
most innovative sports franchise in baseball, and we
are very excited to partner with them," said Zach
Nelson, CEO of NetSuite. "The A's revolutionized
how you create a great baseball team. By choosing NetSuite,
they will revolutionize how you manage the business
In the same way the A's pointed out that the
economics of baseball were out of whack, NetSuite shows
how the economics of software are out of whack. The
software applications utilized by most companies do
not allow business processes to run seamlessly across
front and back-office functions. These companies run
their business on separate, expensive software packages
– one for accounting, one for warehousing, one
for sales force management, one for marketing and one
for customer support. Additionally, the ongoing cost
of running the software and integrating data from such
multiple incompatible systems has been high.
For more information about NetSuite visit: www.netsuite.com.