Senior VP, Corporate Communications
NEW NETSUITE™ MARKETING
ROI MANAGER FIRST AND ONLY MIDMARKET SOLUTION TO TRACK
SAN MATEO, CALIF., July 10, 2003 – NetLedger,
Inc., makers of Oracle® Small Business Suite, today
announced Marketing ROI Manager, a new capability that
for the first time allows businesses to track marketing
campaigns from lead generation through to customer billing.
The new capability is integrated with NetSuite's Real-Time
Dashboard allowing finance, sales, marketing and company
executives to view marketing campaign costs, results
and ROI (return on investment) instantly. The Oracle
Small Business Suite name is used under license from
Oracle Corporation (NASDAQ: ORCL).
Most stand-alone CRM solutions can track marketing
campaigns and lead generation with varying degrees of
capability. However, the true measure of the effectiveness
of marketing expenditures is in how many customers are
produced out of these marketing efforts, what products
they have bought and how much. This is where mid-market
CRM solutions fall short. When a sales rep goes to generate
an invoice and commit the order, they leave the CRM
system and enter the order in a back-office financial
application, losing all connection to the marketing
efforts that generated the lead in the first place.
Because NetSuite integrates both front-and back-office
capability in a single system, it is the only CRM solution
that enables purchase transactions to be made directly
in the CRM system. As a result, the initial source of
the lead – an advertisement, press article, direct
mail campaign, trade show, Web marketing or search-engine
driven inquiry – is automatically integrated with
customer billing and purchase.
This automatic lead-to-sale tracking allows real-time,
ad-hoc and on-going measurement of marketing effectiveness,
- Which campaigns have the best conversion rates
- Which messages have the highest conversion rates
- Which mediums result in the best conversion rates
- What purchased e-mail lists and search engine key
words perform best
- What specific pricing and product promotions resulted
in the most sales
- Which e-mail messages have the highest click-through
"Tracking the demand generation process all the
way through to final sale allows companies to focus
marketing dollars on efforts that generate not just
leads, but sales," said Zach Nelson, CEO of NetLedger.
"If a CRM system doesn't include sales invoices
– the most important element in a customer-supplier
relationship – it makes the processes of finding
new customers and supporting existing ones much more
Pricing and Availability
Available now, Marketing ROI Manager is included at
no additional charge to customers who purchase NetCRM,
For more information about NetSuite please visit our
Web site at www.netsuite.com.
Oracle is a registered trademark of Oracle Corporation
and/or its affiliates.