NETSUITE™ WINS ANOTHER CUSTOMER FROM SALESFORCE.COM
AD systems Provides Responsive Customer Service and Increased Project Installation Capacity by 30% Without Additional Staff with NetSuite
SAN MATEO, CA—June 26, 2003—NetLedger, Inc., makers
of Oracle® Small Business Suite, today announced
that AD systems, a service provider of household electronic
systems, including cutting-edge home theatres, telephone
systems and automated lighting, climate and security
controls, based in Houston, Texas, has switched from
Salesforce.com stand-alone SFA application and Peachtree
to NetSuite. With NetSuite AD systems has streamlined
its entire business workflow—from sales, marketing
and support to financials, accounting and payroll. NetSuite
is the most widely used integrated CRM/ERP suite for
mid-size enterprises. The Oracle Small Business Suite
name is used under license from Oracle Corporation (NASDAQ:
AD systems previously used three applications to manage
its business—Peachtree, Microsoft Outlook and
Salesforce.com—which resulted in data silos, inefficient
resource utilization and, ultimately, lost sales. Prospects
had to be managed in Salesforce.com, systems design
and specialty products in another application, and customer
data, core products and field equipment in Peachtree.
AD systems turned to NetSuite to gain workflow efficiencies
inherent in a single system. As a result of using NetSuite,
AD systems provides responsive customer service and
increased its annual project installation capacity by
30 percent, without additional staff.
"Last year we missed out on $75,000 because we
failed to re-enter data from Salesforce.com to Peachtree,"
said Chad Modad, a principal of AD systems. "Now
there is no data re-entry, because NetSuite provides
a single data repository with built-in checks and balances.
From sales to accounting to project management, we’re
all working off the same customer-management page. NetSuite
automates our entire business process, giving our users
a single view of our interaction with customers."
"Data re-entry not only results in additional
cost, it also translates to lost revenue," said
Zach Nelson, CEO of NetLedger. "As importantly,
a company trapped on stand-alone applications is inherently
weaker in providing customer support. Customers end
up getting transferred from one department to another,
because employees don’t have visibility into customer
records. When a company utilizes NetSuite, they see
the limitations of using stand-alone applications, and
their customers see the benefit in the way they are
treated by companies."
The software applications utilized by most small and
mid-sized companies do not allow business processes
to run seamlessly across front- and back-office functions.
These companies run their business on separate, expensive
software packages – one for accounting, one for
warehousing, one for sales force management and one
for customer support. Additionally, the ongoing cost
of running the software and integrating data from such
multiple, incompatible systems has been high.
For more information about NetSuite please visit our
Web site at www.netsuite.com.
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