SVP, Corporate Communications
AD systems provides responsive customer serevice and increased project installation capacity by 30% without additional staff with NetSuite
BOSTON, MA, DCI'S CRM CONFERENCE,—June 18, 2003—NetLedger, Inc., makers of Oracle ® Small Business Suite, today announced that AD systems, a service provider of household electronic systems, including cutting-edge home theatres, telephone systems and automated lighting, climate and security controls, based in Houston, Texas, has switched from Salesforce.com stand-alone SFA application and Peachtree to NetSuite. With NetSuite AD systems has streamlined its entire business workflow—from sales, marketing and support to financials, accounting and payroll. NetSuite is the most widely used integrated CRM/ERP suite for mid-size enterprises. The Oracle Small Business Suite name is used under license from Oracle Corporation (NASDAQ: ORCL).
AD systems previously used three applications to manage its business—Peachtree, Microsoft Outlook and Salesforce.com—which resulted in data silos, inefficient resource utilization and, ultimately, lost sales. Prospects had to be managed in Salesforce.com, systems design and specialty products in another application, and customer data, core products and field equipment in Peachtree. AD systems turned to NetSuite to gain workflow efficiencies inherent in a single system. As a result of using NetSuite, AD systems provides responsive customer service and increased its annual project installation capacity by 30 percent, without additional staff.
"Last year we missed out on $75,000 because we failed to re-enter data from Salesforce.com to Peachtree," said Chad Modad, a principal of AD systems. "Now there is no data re-entry, because NetSuite provides a single data repository with built-in checks and balances. From sales to accounting to project management, we’re all working off the same customer-management page. NetSuite automates our entire business process, giving our users a single view of our interaction with customers."
"Data re-entry not only results in additional cost, it also translates to lost revenue," said Zach Nelson, CEO of NetLedger. "As importantly, trapped on stand-alone applications also is inherently weaker in providing customer support. Customers end up getting transferred from one department to another, because employees don’t have visibility into customer records. When a company utilizes NetSuite, they see the limitations of using stand-alone applications, and their customers see the benefit in the way they are treated by companies."
The software applications utilized by most small and mid-sized companies do not allow business processes to run seamlessly across front-and back-office functions. These companies run their business on separate, expensive software packages—one for accounting, one for warehousing, one for sales force management and one for customer support. Additionally, the ongoing cost of running the software and integrating data from such multiple, incompatible systems has been high.
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