NETSUITE™ WINS ANOTHER CUSTOMER FROM SALESFORCE.COM
AD systems Provides Responsive Customer Service and Increased Project Installation Capacity by 30% Without Additional Staff with NetSuite
BOSTON, MA, DCI'S CRM CONFERENCE,—June 18, 2003—NetLedger, Inc., makers of Oracle ® Small Business
Suite, today announced that AD systems, a service provider
of household electronic systems, including cutting-edge
home theatres, telephone systems and automated lighting,
climate and security controls, based in Houston, Texas,
has switched from Salesforce.com stand-alone SFA application
and Peachtree to NetSuite. With NetSuite AD systems
has streamlined its entire business workflow—from sales, marketing and support to financials, accounting
and payroll. NetSuite is the most widely used integrated
CRM/ERP suite for mid-size enterprises. The Oracle Small
Business Suite name is used under license from Oracle
Corporation (NASDAQ: ORCL).
AD systems previously used three applications to manage
its business—Peachtree, Microsoft Outlook and
Salesforce.com—which resulted in data silos,
inefficient resource utilization and, ultimately, lost
sales. Prospects had to be managed in Salesforce.com,
systems design and specialty products in another application,
and customer data, core products and field equipment
in Peachtree. AD systems turned to NetSuite to gain
workflow efficiencies inherent in a single system. As
a result of using NetSuite, AD systems provides responsive
customer service and increased its annual project installation
capacity by 30 percent, without additional staff.
"Last year we missed out on $75,000 because we
failed to re-enter data from Salesforce.com to Peachtree,"
said Chad Modad, a principal of AD systems. "Now
there is no data re-entry, because NetSuite provides
a single data repository with built-in checks and balances.
From sales to accounting to project management, we’re
all working off the same customer-management page. NetSuite
automates our entire business process, giving our users
a single view of our interaction with customers."
"Data re-entry not only results in additional
cost, it also translates to lost revenue," said
Zach Nelson, CEO of NetLedger. "As importantly,
trapped on stand-alone applications also is inherently
weaker in providing customer support. Customers end
up getting transferred from one department to another,
because employees don’t have visibility into customer
records. When a company utilizes NetSuite, they see
the limitations of using stand-alone applications, and
their customers see the benefit in the way they are
treated by companies."
The software applications utilized by most small and
mid-sized companies do not allow business processes
to run seamlessly across front-and back-office functions.
These companies run their business on separate, expensive
software packages—one for accounting, one for
warehousing, one for sales force management and one
for customer support. Additionally, the ongoing cost
of running the software and integrating data from such
multiple, incompatible systems has been high.
For more information about NetSuite please visit our
Web site at www.netsuite.com.
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and/or its affiliates.