Senior VP, Corporate Communications
MIGRATION FROM SALESFORCE.COM
TO NETSUITE™ CONTINUES
Resera Reduces Costs by 25% Within
Weeks of Replacing Stand-alone SFA Application with
SAN MATEO, CA. — June 12, 2003 NetLedger, Inc.,
makers of Oracle® Small Business Suite, today announced
that Resera, Inc., a national real estate ASP based
in Oakland, Calif., has standardized its entire business
operation—from sales, marketing and support to
financials, accounting and payroll—on NetSuite.
NetSuite is the most widely used integrated CRM/ERP
suite for mid-size enterprises. The Oracle Small Business
Suite name is used under license from Oracle Corporation
Frustrated with the fact that Salesforce.com doesn't
allow the sales team to enter and invoice orders without
complex integration to back-office systems, Resera decided
to switch to NetSuite. With NetSuite, Resera now has
one single system to handle the end-to-end sales process,
from quote to contract to cash. In addition, NetSuite's
Real-time Dashboards provide Resera executives a clear
view of key business metrics and detail across the entire
company. Within weeks of implementation, NetSuite enabled
Resera to reduce costs by 25%. Resera expects to increase
its sales by 40% in the forthcoming quarter due to the
increased visibility into its sales process and efficiency
gained by managing their marketing campaigns via NetSuite.
"Having a real-time view across our entire company
is extremely important and I can't achieve this by jumping
in and out of different systems continually," said
Courtenay Yates, Vice President and General Manager
of Resera, Inc. "Salesforce.com tried to convince
us to use their APIs to tie together other accounting
and Web systems, but we don't have the time or desire
to hire an army of software programmers to try to implement
this unproven technology. With NetSuite, Resera has
detailed, real-time views of every aspect of our company.
And I didn’t have to turn my ASP based real estate
focused solutions firm into an internally focused software
development company to get access to my core business
"Small and mid-sized businesses don't want to
go through the pain of using different software packages
to run their operations. It's no less painful or costly
for a mid-size enterprise to integrate Salesforce.com
with Great Plains than it is for a Fortune 500 company
to integrate SAP with Siebel," said Zach Nelson,
CEO of NetLedger.
The software applications utilized by most small and
mid-sized companies do not allow business processes
to run seamlessly across front- and back-office functions.
These companies run their business on separate, expensive
software packages – one for accounting, one for
warehousing, one for sales force management and one
for customer support. Additionally, the ongoing cost
of running the software and integrating data from such
multiple, incompatible systems has been high.
For more information about NetSuite please visit our
Web site at www.netsuite.com.
Oracle is a registered trademark of Oracle Corporation
and/or its affiliates.