NETSUITE EXPANDS ECOMMERCE CLOUD PLATFORM TO PROVIDE SOCIAL MEDIA AND SEARCH ENGINE MARKETING
SuiteCloud Brings Social Media and Search Engine Marketing to NetSuite Ecommerce Delivering Game-Changing Cloud Computing Business Value
SAN MATEO, Calif. and Internet Retailer Conference and Exhibition, Chicago, IL, —June 9, 2010—NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business software suites, today announced a new version of its Ecommerce cloud platform that incorporates new social media and search engine marketing (SEM) capabilities, functionality that is fast becoming critical to the success and competitiveness of any Ecommerce business. What makes these new features particularly unique and powerful is NetSuite's approach of tightly integrating them with its leading end-to-end Ecommerce business management suite, which brings together applications for Ecommerce, customer relationship marketing (CRM) and financial / accounting.
The result is a powerful new Ecommerce platform that enables merchants to leverage information generated by social media and search engine marketing for their marketing and merchandising efforts. They can also, for the first time, reap the full benefits of cloud computing — powerful interactive online experience, real-time customer information, dramatically improved return on investment (ROI), cost reductions, IT savings and productivity gains. For more information about NetSuite's Ecommerce capabilities, please visit www.netsuite.com/ecommerce.
NetSuite leads the industry, delivering an end-to-end Ecommerce solution to thousands of merchants seeking to run profitable, nimble and sustainable businesses. With the latest improvements to its integrated Ecommerce platform, NetSuite deepens its commitment to helping merchants thrive and succeed. Social media leads the way in this latest NetSuite platform release, pairing insights gleaned directly from customers with their complete product and purchase history data, making for the world's only truly actionable social commerce solution.
Advertisers looking to optimize their ROI from search engine marketing will be heartened by NetSuite's unique closed-loop approach to campaign management. New, scriptable checkout capabilities ensure that merchants can support a limitless range of custom processes as a purchase is committed. And because the new platform offers unparalleled open access to third-party developers, NetSuite can offer a peerless ecosystem of specialized sales, marketing, merchandising and payment capabilities.
Companies merchandise better when they understand thoroughly how their customers are responding to their purchases. For example, a customer's positive review of one product can be used to personalize the Ecommerce experience for that customer, leading to the recommendation of a similar product. The wisdom of the crowd can also be considered in aggregate. Merchants can analyze trends in forum, blog, and comment discussions about needs, wants, and preferences, and recalibrate marketing campaigns and inventory to match customer demand. NetSuite helps companies do more than stick a toe into social networking — it enables companies to take direct steps to profit from participating in the conversation.
Enhanced Search Engine Marketing ROI
Closed-loop marketing and actual profitability measurements track true lifetime ROI of every marketing campaign. With NetSuite, each campaign is tied in real-time to the revenue generated and the cost of the goods sold, providing true profitability analysis. Campaigns are also tied to lifetime revenue, as each shopper's purchase history is tracked seamlessly across all sales channels.
More dramatic is the introduction of goal-driven search engine marketing campaigns. After defining targets, such as visitor generation, revenue, or product sales, the NetSuite Ecommerce platform, working with KENSHOO technology, can automatically realign keywords and change spending patterns in order to reach those goals. MyDIALS provides direct feeds of Google AdWords campaign success to the NetSuite dashboard, enabling managers and executives to evaluate the profitability of campaigns in real time.
Scriptable Checkout Removes Barriers
SuiteFlow, NetSuite's integrated workflow management solution, empowers merchants to quickly create point-and-click rules-based workflows that automate, streamline, and improve common business processes, without pricey IT support. Merchants can automate their workflow based on business logic to trigger fraud reviews, speed up fulfillment processes, and set up purchasing rules.
For more information about NetSuite Inc., please visit www.netsuite.com.NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.