NETSUITE IS THE TEXTBOOK WAY FOR CRM CLASS AT ST. LAWRENCE COLLEGE
Only On-Demand Business Management Software Becomes Part of Curriculum to Educate Next Generation of Managers
TORONTO, Canada.—April 25, 2006—NetSuite,
Inc., the leader in on-demand business management software
for small and medium-sized businesses, today announced
that NetSuite's award-winning product offering, NetSuite
CRM+, has been integrated into the curriculum of the
CRM course at St. Lawrence College. The CRM course,
called Mark 12 Customer Relationship Management, equips
third year marketing students with the required knowledge
and practical skills necessary to fully leverage CRM.
After working with NetSuite as part of the Ontario Colleges
Marketing Competition, St. Lawrence College, which won
the Sales Presentation portion of the competition, decided
to introduce the students to NetSuite CRM+. As part
of the curriculum, each student will practice and demonstrate
the ability to use NetSuite CRM+ functionality to improve
the operations of a business. For more information about
this, please visit www.netsuite.com/education.
St. Lawrence College began offering CRM software to
students in the semester beginning January 2006. With
NetSuite CRM+ as the foundation, students are learning
the fundamentals of customer relationship management
including Order Management, Sales Force Automation,
Customer Support Management, Enterprise Marketing Management
and Business Intelligence. NetSuite is providing St.
Lawrence College with technical support in addition
to licenses for students to use NetSuite CRM+. The course
is required in the third and final year of the Business
Administration Program at St. Lawrence College.
"NetSuite donated software and support for the
Sales Presentation portion of the Ontario Colleges Marketing
Competition last fall, and it was through this experience
with NetSuite that St. Lawrence became interested in
bringing it to campus," said Ian Wilson, Dean of
the School of Business at St. Lawrence College. "Students
and faculty have been working with the NetSuite product
for a few weeks now and both the experience and response
have been very positive."
"NetSuite is pleased to provide technology and
support to not only help run education institutions,
but also to assist on the academic side," said
Marc Huffman, VP and General Manager of NetSuite Canada.
"We look forward to continuing our work with education
institutions and students to help them embrace technology
of today and tomorrow."
About St. Lawrence College
St. Lawrence College has approximately 5,000 full-time
students and 20,000 part-time registrants in over 80
academic programs and employs over 1,000 full-time and
part-time staff at the three campuses in Brockville,
Cornwall, and Kingston, Ontario. In addition to a new
residence resulting in over 700 residence beds, the
College has recently invested in new programs including
degree Nursing, Energy Systems Engineering Technology,
Motive Power, and the Culinary Co-op Apprenticeship
Diploma Program, among others.