Tomorrow’s Midmarket B2B Ecommerce Will Take Place In The Cloud


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New study by Forrester Consulting, commissioned by NetSuite, reveals that integrated ecommerce solutions show major benefits to midmarket firms.

Those in the market for a new ecommerce solution are likely to select a unified solution that is integrated with ecommerce and other systems.
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Unified Solution
B2B buyers are shifting to online channels
B2B ecommerce professionals have experienced a spike in B2B online sales as a proportion of overall sales.
Business sellers respond to customer demand
More than half of sellers have focused on ecommerce because their customers expect a quality, online shopping experience.
Firms meet the challenge with technology
59% have made ecommerce a technology priority for 2016.
A unified ecommerce solution drives seller satisfaction
Sales metrics and satisfaction are more pronounced for unified than for best-of-breed ecommerce users.

Source: A commissioned study conducted by Forrester Consulting on behalf of NetSuite, June 2016

“We recently processed a $40,000 order from one of the most recognizable brands in the world, who found us and made the purchase online.”

Owner, retail and household products distributor

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