Sales Analysis:
UpSell and Cross-Sell Capabilities
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For many wholesale distributors, tough competition has eroded both customer loyalty and profit margins. That's why revenue growth often depends on the ability to market additional products and services to your existing customers.
Using NetSuite for wholesale distributors, you can easily mine the purchase histories of your existing customers to discover upsell and cross-sell potential. With easy-to-use wizards and workflow tools, sales people can pinpoint new opportunities. Sales reps can then offer customers additional products and services that are uniquely matched to their previous buying patterns.
Sales managers can also analyze data to better understand customer demographics, purchase histories and other key metrics. By comparing this data to customer profiles, managers can create highly targeted marketing campaigns, which generate more revenue.
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- Leverage purchase histories to make your customer relationships more profitable through upselling and cross-selling programs.
- Pinpoint your most valued customers and create customer-specific promotions and product offerings.
- Segment your customers using advanced searches and complex criteria that you determine.
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- The upsell wizard enables you to target specific items for upselling and cross-selling, analyze past histories of customers, and make selling recommendations.
- Customer segmentation capabilities let you target groups with such criteria as state, zip code, company size or specific industry.
- Sales assistance enables sales reps to create a deal for a prospect, while upselling and cross-selling items, with the click of a button.
- All your employees can view up-sell recommendations, so that everyone—regardless of their role—can sell effectively to your customers.
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