Marketing Automation:
Lead Management with Online Forms
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Your leads pour in from a variety of sources—online forms, purchased lists, referrals and cold calling. But how do you manage and make the most of your leads? And how do you track leads as they become opportunities? For most companies, managing and tracking leads in a consistent way remains an enormous business challenge.
But with NetSuite marketing automation software for wholesale distributors, you have multiple avenues for lead entry, including online forms that allow you to capture leads directly from your Web site; CSV and XML import capabilities that detect duplication when using purchased lists; and manual entry for leads obtained through cold calling and referrals. NetSuite's lead management also lets you customize your lead qualification and scoring process in a way that's most meaningful to your business. And by combining lead management with a full view of customer data, you can assess how effective your marketing campaigns really are.
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- Lead management capabilities, combined with a full view of your customer data, allow you to analyze all your marketing efforts, obtain accurate lead conversion rates and better assess ROI.
- Lead tracking capabilities allow you to follow the progress of a sale at each step of the way—from lead to opportunity to final sale.
- With immediate notification and access to customer and prospect data, your sales people can sell more effectively, leading to higher revenues.
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- Manage and analyze leads from diverse sources, including online forms, CSV and XML imports, cold calling and referrals.
- Easy-to-use customization tools enable you to qualify and score leads based on your unique business requirements.
- Prospect data from online lead forms automatically triggers the creation of a new account record, enabling sales people to follow up immediately.
- Tracking features let you see the source of each lead at both the lead and opportunity level.
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