Marketing Automation:
Customer Profiling
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Leveraging business data can be a challenge for wholesale distributors. Operating off independent systems, the data has never really been in a place to take advantage. Nonetheless, these companies need to respond to rapidly evolving markets and changing customer demands. Mining their historical data allows these companies to create effective cross-sell and up-sell opportunities. That's because it's imperative to know what customers are buying, and just as important, what they're not buying.
With NetSuite marketing automation software for wholesale distributors, companies can view historical data on their customers as well as their campaigns, thereby pinpointing both successful and unsuccessful marketing initiatives. With powerful customer data mining and profiling capabilities, NetSuite not only maximizes your revenue from each existing customer, but also helps you to target new prospects with similar needs.
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- Personalized marketing campaigns enable you to find and keep more customers, as well as give them better service.
- Maximize revenue from each existing customer and use that marketing data to target new prospects.
- Segment your customers to ensure you send the right message to the right audience, maximizing your limited marketing dollars.
- Dynamic, real-time groups ensure that each campaign addresses your key markets, and that target groups always receive the most current, accurate information.
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- Data mine customer purchase histories as well as prospect lists for critical marketing data.
- Segment your customers according to their purchase histories, or data mine customer order, case, opportunity and transaction histories, to create highly targeted customer groups.
- Target segments can be further refined based on actual customer order activity.
- Advanced expression builder allows for complex search criteria using expressions of "and," "or," and "not" across any combination of fields.
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