Ecommerce
NetCommerce Analytics
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Web-site analysis tools are gaining popularity as wholesale distributors expand their online presence and sell more through the Internet. These products can help businesses understand how to increase sales and track the success of their marketing campaigns.
With NetSuite ecommerce software for wholesale distributors, companies can increase online sales by tracking abandoned carts, improving customer-conversion rates, and understanding the purchase ratio of specific items. Additionally, wholesale distribution companies can track which items customers added to their carts, how frequently they visit the site, and which pages they have viewed recently. Moreover, the system provides e-marketing and customer-specific site activity reports, leading to better insight into all online activities.
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- Discover which visitors abandoned their cart—and what was in their cart—giving you critical insight into your online product offerings and helping you to close more sales in the future.
- Convert more of your visitors to customers by measuring your lead-conversion rate over time.
- Improve your marketing rate of return by understanding exactly how much revenue you receive from each specific affiliate and keyword advertisement.
- Optimize your spending on search engine keywords, as well as affiliate commissions, by leveraging data on the actual "revenue per visitor" and "revenue per customer" for each referral or keyword.
- Create marketing campaigns, or personalized sales pitches, based on customer-specific site activity, leading to more targeted marketing and higher sales.
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- Cart-abandonment reports show you purchase ratios. By drilling down into the data, you can see who proceeded to checkout and who abandoned their carts.
- Lead-conversion reports indicate how many site visitors register, and how many of them actually make purchases on your site.
- Shopping-activity reports provide an item-by-item view of cart additions.
- E-marketing reports indicate how many visitors—and how much revenue—you receive from each referral and keyword.
- View ROI by "revenue per visitor" and "revenue per customer" for each of your referrals and keywords.
- Customer-specific site activity reports let you drill down into any customer record and see a complete history of activities on your site.
- Track the pages your customers have visited, how often they have seen them, and even the page they are currently viewing.
- You can also view the items in customers' shopping carts, the referral or search engine keyword that led them to your site, or the dates of their first and last visits.
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