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Cross-Selling Capabilities
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As a growing number of software companies market similar services and products to the same target audience, the ability to cross-sell products to customers—before a competitor can steal them away—is becoming critical.
With NetSuite's software industry solution, you can make the most of your cross-selling opportunities and increase your revenue. The system mines your sales information and reveals buying patterns, letting you act on that data. NetSuite also uses predictive heuristics to determine which items are more likely to be purchased in conjunction with other items. For instance, 80 percent of your customers who buy a piece of software will also buy a warranty, and 60 percent will also buy an upgrade. Armed with this information, you can recommend purchases based on your customer's buying habits.
You can even view a specific customer's purchase history, and provide a list of recommendations for that customer on each product page. Marketing personnel can use that data to create targeted campaigns, and sales people can use it to contact the customer directly in order to close the sale.
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- Make the most of your website by presenting upsell items to customers before they check out.
- Learn about your customer's buying patterns in order to better understand the likely upsell and cross-sell opportunities that can boost your sales.
- Use predictive heuristics to upsell individual customers either on your website, through marketing campaigns, or via sales calls.
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- Recommend additional products to your customers based on their shopping patterns.
- Predictive heuristics foretell the buying behaviors of your customers.
- Each item record displays the related products that will likely be purchased by your customers, and can also recommend upsells based on other customers' buying patterns.
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