Sales Force Automation
Upsell / Cross-Sell Management
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Traditional CRM solutions focus on customer acquisition yet all but forget the customer once a deal closes. That's an injustice to customer relationship management. With today's fierce competition, delighting the customer and their long term retention are critical to growing market share and profitability.
It's proven that the cost to sell to existing customers is significantly lower than acquiring new ones. In the software industry, this is certainly true and there's almost always an opportunity to sell more functionality as well as services and support. On the other hand, losing customers—especially key ones—can provide major revenue and profit losses immediately.
With NetSuite's software industry solution, you can manage the complete customer lifecycle to delight your customers now and in the future. Happy customers buy more and NetSuite gives you the tools to capitalize on this opportunity. With NetSuite's sales force automation software applications you can provide real-time upsell and cross-sell recommendations while in an active deal. For strategic marketing, you can mine order histories, enabling you to create specific messaging for targeted customer groups, as well as maximizing the reach of your multi-channel campaigns. Managers and executives can also analyze this data to better understand customer demographics, order histories and other key metrics. Armed with this information, executives can develop highly targeted campaigns, which communicate more effectively with customers and generate more revenue.
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- Serve existing customers better and keep them happy by selling them more of what they actually want and need.
- Customer segmentation capabilities let you target groups with such criteria as state, zip code, company size, or specific industry.
- Enable all your employees to view upsell recommendations so that everyone—from Sales through Support and partners—can sell effectively to your customers.
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- Recommend upsell and cross-sell items to customers, in the heat of a deal, with purchase history and related items-based statistical algorithms operating in NetSuite.
- Leverage order histories to make your customer relationships more profitable through upselling and cross-selling programs.
- Pinpoint your most valued customers and create customer-specific promotions and product offerings for them.
- Segment your customers using advanced searches and complex criteria that you determine.
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