Marketing Automation
Campaign Management: Tracking & Analysis
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Maximizing the return from a marketing campaign means being able to track and manage it. With integrated campaign management, you can at last track all online, offline and direct campaigns in real time and through summary reports.
Using NetSuite's software industry solution, you can establish integrated campaign management on highly targeted marketing campaigns based on your customers' purchase histories and support cases. As a result, you can not only meet customer needs, but also anticipate them. Plus, NetSuite's campaign management solution helps you optimize your marketing campaigns on the fly by providing real-time performance reports and ROI on your personalized Dashboard and in detail with direct drill-down capability. And with real-time metrics, you test campaigns, pinpoint successes or problems and spot new opportunities more easily. Best of all, you can finally justify your requested spend based on quantitative results when managing your marketing budget.
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- Maximize ROI from your marketing campaigns by monitoring their progress along each step of the way. You can also track how much revenue each campaign generated.
- Test, measure and modify campaigns to maximize performance.
- Make ad hoc changes to campaigns in order to address emerging trends or new customer demands.
- Use real-time, strategic metrics to fine-tune your marketing efforts and outsell the competition.
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- Manage, track and analyze all marketing campaigns, including e-mail, direct mail, or print publications, centrally.
- Set up and manage multi-channel campaigns without ever leaving the application.
- Track e-mail blasts, according to which messages were delivered, how many were read, and how many were not, all in real time.
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