Marketing Automation
Customer Profiling
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Customer data is a goldmine waiting to be exploited. Companies have long wanted to mine their historical data but it's been too fragmented in multiple locations, among a variety of systems and incompatible formats to be efficiently useful. That's why every marketer's dream is getting all that information in one place and readily accessible.
With NetSuite's software industry solutions, all marketing and sales interactions, purchase history and support history are managed in one system with all transactions centrally managed and stored in real-time. Companies can, therefore, mine historical customer data as well as information related to marketing campaigns. With that knowledge, the can build highly targeted campaigns for prospects, and upsell and cross-sell intelligently to existing customers. And with powerful customer profiling capabilities, NetSuite's marketing automation solution not only helps you target new prospects, it helps you maximize your revenue from each existing customer. You know more so you sell more.
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- Personalized marketing campaigns enable you to find and keep more customers, as well as give them higher levels of service.
- Maximize revenue from each existing customer and use the resulting marketing data to target new prospects.
- Segment your customers to ensure you send the right message to the right audience, maximizing your limited marketing dollars.
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- Mine customer purchase histories as well as prospect lists for critical marketing data.
- Segment your customers according to their purchase histories. Or, mine customer order, case, opportunity and transaction histories to create highly targeted customer segments.
- Refine target segments further based on actual customer order activity.
- Advanced expression builder allows for complex search criteria using expressions of "and," "or," and "not" across any combination of fields.
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