Website
Client-Specific Activity Reports
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Any savvy company knows that it's not just about page hits anymore. Today, companies need more detailed information that lets them understand and categorize clients by demographics, the content they view, the Web sites they come from, and other criteria that companies may set.
With NetSuite's services companies industry solution, you can drill down into an individual client activity record and review that client's activities on your site. You can see key client activity cycle data such as shopping cart contents, pages recently viewed, the referring URL and keyword, clickstream paths, and the dates of the client's first and last visits.
This client tracking capability allows you to create marketing campaigns that target shoppers based on their specific browsing patterns. As a result, you can close sales more efficiently and provide better, more personalized service. For instance, you can send a marketing campaign to all visitors who viewed a specific page on your site, and also include a promotion, And if you know which services interest specific clients of that site, you can call them directly and close the sale more quickly.
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- Create effective marketing campaigns that are tailored for each client, leading to better, more personalized service and higher online sales.
- Provide a personalized sales pitch based on the products your clients have viewed on your site.
- Revive lost leads by keeping an up-to-date list of regular visitors who have not visited your site for an extended period.
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- Drill down into any client activity record to view a complete history of activities on your website.
- Create marketing campaigns based on client-specific activities.
- Review which pages your clients have visited, how often they have seen them, and even the page they are currently viewing.
- Pinpoint the referrer and search engine keyword that each of your clients used to find you.
- View the dates of each client's first and last visit, and the total number of visits to your site.
- View shopping cart contents, including the date each item was added or deleted.
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