Website
E-Marketing Services
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In order to conduct electronic commerce successfully, companies need to see the full lifecycle of their visitors—who registered, who didn't, and who ultimately became customers. Moreover, companies need to understand where visitors originated (from which referrer sites or search engines) as well as which keywords visitors used to find their websites.
With NetSuite's services companies industry solution, you get e-marketing services including invaluable referrer reports that indicate exactly how visitors found your website. Additionally, you can see how many visitors became clients, and how much services they purchase. Plus, the e-marketing reports tell you exactly how much revenue you received per visitor and per clients for each of your referrers and keywords. They also indicate which referrers and keywords provided the highest visitor-to-customer conversion ratio, enabling you to invest your marketing dollars more wisely.
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- With access to e-marketing reports and ROI figures, you can optimize your marketing spending on search engine keywords and affiliate commissions.
- Compare your rates of return and visitor-conversion rates across various search engines, or affiliates, in order to see which are most successful.
- Stay on top of all your affiliate partnerships and keyword purchases with reports that appear directly on your Dashboard, or in your e-mail.
- Improve your marketing rate of return by understanding exactly how much revenue you derive from each specific affiliate and keyword advertisement.
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- Find out exactly how many visitors and how much revenue you receive from each referrer and keyword.
- View ROI according to "revenue per visitor" and "revenue per client" for each of your referrers and keywords.
- Compare the success of similar keywords across different search engines.
- Review visitor-to-customer conversion rates for each referrer and keyword, and compare the data directly on your Dashboard.
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