Sales Force Automation
Upsell / Cross-Sell Management
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Traditional CRM solutions focus on customer acquisition yet all but forget the customer once a deal closes and the project begins. That's an injustice to client relationship management. With today's fierce competition, delighting the client and their long term retention are critical to growing market share and profitability.
It's proven that the cost to sell to existing clients is significantly lower than acquiring new ones. In the services companies industry, this is certainly true and there's almost always an opportunity to sell more functionality as well as services and support. On the other hand, losing clients—especially key ones—can provide major revenue and profit losses immediately.
With NetSuite's services companies industry solution, you can manage the complete client lifecycle to delight your customers now and in the future. Happy customers buy more and NetSuite gives you the tools to capitalize on this opportunity. With NetSuite's sales force automation software applications you can provide real-time upsell and cross-sell recommendations while in an active deal. For strategic marketing, you can mine order histories, enabling you to create specific messaging for targeted client groups, as well as maximizing the reach of your multi-channel campaigns. Managers and executives can also analyze this data to better understand customer demographics, order histories and other key metrics. Armed with this information, executives can develop highly targeted campaigns, which communicate more effectively with customers and generate more revenue.
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- Serve existing clients better and keep them happy by selling them more of what they actually want and need.
- Client segmentation capabilities let you target groups with such criteria as state, zip code, company size, or specific industry.
- Enable all your employees to view upsell recommendations so that everyone—from Sales through Support and partners—can sell effectively to your clients.
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- Recommend upsell and cross-sell items to clients, in the heat of a deal, with purchase history and related items-based statistical algorithms operating in NetSuite.
- Leverage order histories to make your client relationships more profitable through upselling and cross-selling programs.
- Pinpoint your most valued clients and create client-specific promotions and product offerings for them.
- Segment your clients using advanced searches and complex criteria that you determine.
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