Partner Relationship Management
Marketing Campaigns & Promotional Discounts
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Many services companies enhance competitiveness through top-notch alliances. Such alliances may include strong commitment to one another, trust in each other's capabilities, and the willingness to work together closely on multiple fronts, including: co-selling activities, joint marketing activities and development of joint solutions.
Marketing is tricky within a company. Jointly marketing adds a degree of complexity. So how do you make the most of your joint marketing efforts? And what marketing activities help ensure maximum benefit while minimizing cost and risk? Who bears those costs in the relationship?
Many services companies have already successfully addressed those questions by turning to NetSuite. With NetSuite's services companies industry solution, you can generate profitable incremental business for both your company and your partners through collaborative marketing and performance tracking. With NetSuite, you can help your partners improve marketing, their campaign response rates, as well as the return on co-marketing dollars. Best of all, you can measure and segment performance between your efforts and those of your partners.
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- Measure the effectiveness of your joint marketing campaign efforts, isolating both successful and problematic campaigns.
- Use performance to benchmark the alliance. Set specific, measurable goals—both short and long term—based on multiple criteria, such as new customers, increased market share, new products, faster time to market, increased quality, or increased customer satisfaction.
- Track and analyze all your key marketing campaign data, including leads, closed sales and ROI from joint marketing efforts, within a single application.
- Assess both your acquisition costs and conversion rates in order to gain a real-world view of your joint marketing efforts.
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- Support your partners' marketing efforts with marketing campaign tracking capabilities, which allow you to monitor and optimize channel programs.
- Set up promotions according to the needs of your joint businesses.
- Extend promotional discounts to your partners as one-time discounts, or on all sales within a particular time period.
- Ensure that customers receive the correct promotional pricing, regardless of which channel they've used.
- Monitor key parameters, such as the level of response, or market share, attributed to a given campaign.
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