Partner Relationship Management
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Going to market jointly and providing complementary
services are fairly standard components of services
industry. For many services companies and their
partners, a key challenge is to create processes
that support bidirectional communication. Why
is that imperative? Without bidirectional communication,
companies and their partners often find that they
engage in overlapping efforts, creating channel
conflict. On the other hand, without coordination,
gaps can appear and portions of the market simply
aren't addressed. Moreover, with limited visibility
between company and partners' pipelines, it becomes
almost impossible to forecast joint sales accurately.
That's why NetSuite's services companies industry solution provides a range of powerful partner relationship management (PRM) tools that support bidirectional communication and collaboration. Using these partner management tools, you can create alliances that meet your organizational objectives and needs; establish and follow consistent alliance processes; develop measurement processes that indicate joint successes—or failures; and create an atmosphere of knowledge sharing that goes beyond your four walls and seamlessly extends to your partners.
NetSuite offers the following key PRM tools:
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