Marketing

Targeted Marketing and Promotions

SuiteCommerce ecommerce platform has built-in, online marketing tools will help you to drive more traffic to your ecommerce website, convert that traffic to revenue, close abandoned shopping carts and build loyalty with existing customers. You get a powerful, single view of the customer across all channels and touchpoints for effective 1:1 offers and instant promotions, targeted segment groups for repeat business and increased average sale size.

Key Benefits

  • Develop rich customer profiles based on cross-channel behaviours and transactions—online, in-store and on the phone—that can increase sales, marketing and support effectiveness.
  • Quantify customer lifetime value by running all transactions through integration with financials/ERP in one, complete commerce system.
  • Segment customers to personalise offers and merchandising by providing on-site recommendations and email marketing.
  • Measure and improve marketing ROI with real-time visibility into campaign performance and costs across all channels.

Search Engine Optimisation (SEO)

Online shoppers must be able to find your ecommerce store in online search results. NetSuite ecommerce software provides a host of features to help you gain high rankings in search engines for both static HTML and dynamically generated web pages and attract customers to your ecommerce store. Drive traffic through search-engine-friendly pages with customisable title, meta and image-alt tags and use short search engine friendly descriptive URLs for dynamic pages. Preserve your current search rankings by creating permanent (301) redirects.

Targeted Marketing & Promotions

With one unified customer database, you can segment customers to deliver personalised campaigns, merchandising and promotions built on behaviour, demographics, purchases and more history. Save a sale by seeing who abandoned a shopping cart and its contents, then follow up with an email with a promotional discount for the items abandoned.

Maximise Cross-Sell & Upsell Revenue

Provide cross-sell and upsell recommendations based on what other customers have purchased. Use simple built-in report query tools to target customers by their previous purchase histories, marketing activities, demographics, or other segmentation.

Features

Email Marketing

Manage the end-to-end mass email campaign in one system, including database building and management, target segment list creation, development and hosting of HTML and text-only creative and registration forms, campaign execution and campaign performance analytics. Optimise campaign performance by assessing real-time metrics across the entire funnel.

Paid Search

Track and control your paid search marketing programs accurately down to the keyword and search engine. Improve reporting with closed-loop analysis of leads driven by individual paid search terms, from the time they turn into a lead all the way through actual purchase, and report downstream transactions such as upsell and returns from those leads.

Marketing Analytics

Monitor marketing metrics and the results of your marketing campaigns—by program type, lead source and promotions—in real time. Increase your marketing ROI by identifying how much revenue you receive from each lead source/referrer and keyword advertisement.

Coupons

Increase conversion by offering promotional discounts and tracking their effectiveness and ROI. Create discounts or coupons based on a dollar or percentage discount, or offer free shipping. Apply coupons to certain items and set minimum order amounts.

Social Media

Build brand engagement on popular social media networks by permitting shoppers to share on popular social media networks.