Customer Relationship Management
One, Complete Customer View
If your customer, order and inventory data is stored in separate, channel-specific silos and systems, it’s almost impossible for you to gain a complete understanding of your customers’ interactions and preferences.
With NetSuite cloud Customer Relationship Management (CRM) integrated into your commerce platform, you gain unprecedented visibility into the browsing and shopping activities of your customers from first glance to checkout. NetSuite CRM software provides a 360-degree view of each customer from all channels and touchpoints. Deliver a personalised, engaging shopping experience and consistently superior service and support, to establish customer loyalty with your brand.
- Leverage a single view of a customer across all channels for complete visibility into all online, in-store and call-centre transactions and interactions.
- Create rich customer profiles based on behaviours and interactions that can be improve sales, marketing and support staff effectiveness.
- Segment your customers based on demographic criteria, and by shopping cart, buying or other history, to generate more personalised upsell and cross-sell campaigns and promotions.
- Understand your customers’ true lifetime value to increase profitability.
- Lower service costs, increase customer satisfaction and retention, and offer a consistent customer service experience across multiple channels.
Lifetime Customer Value
Traditional ecommerce platforms provide only a partial picture of customer lifetime value. NetSuite’s ecommerce platform seamlessly integrates with your Financials/ERP. As your financial system of record, you get a complete understanding of the profitability of the customer. By quantifying promotional and marketing costs and product margin, you can make better decisions about your marketing spend—targeting the most profitable avenues and customer segments.