Igloo

Igloo Products Corp.

"We have tripled our productivity, enhanced our risk management, and reduced our overall Ecommerce IT expenditures by more than 20 percent switching to NetSuite."

Igloo Products Corp.

Industries
eTailers, and Manufacturing

Headquarters
Katy, TX

www.igloocoolers.com

Results:

  • Web store traffic increased 40% and sales increased 30% year-over-year
  • Fast and easy to design and maintain customer product information
  • Integration with Fluid Media website tools automatically produce attractive, interactive rolling banners and zoomable images
  • Smooth handoff to third-party Ecommerce vendor for easy fulfillment
  • Consumers better able to access Igloo's replacement parts, detailed product specifications, and specialized new launches
  • Integration with Facebook and Twitter keeps Igloo customers and brand representatives connected.

Challenges:

  • Rapid product turnover lead to static catalogs
  • Previous consumer website unattractive and costly to edit
  • Need for online presence paired with need to limit additional IT spending
  • Had to meet unique needs of Ecommerce operation without infringing on a business model that is more than 99% wholesale.

Solution:

  • Merchandisers and designers can manage all aspects of Igloo's online presence, eliminating need for costly IT support
  • In future, NetSuite point-of-sale capabilities in factory store can reduce transaction time, increase customer service
  • NetSuite content mgmt. system/database integrated with Igloo's business processes
  • Igloo controls all aspects of product presentation and representation, bringing company closer to consumers
  • Consumer-friendly search and recommendation tools aid consumer navigation.

 


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