NETSUITE SOLVES THE MYSTERIES OF ECOMMERCE FOR SMALL AND MID-SIZED BUSINESSES
NetSuite Goes Gaga for Google
PayPal Integration Lets Companies Transact Globally
Multi-Channel Selling Made Easy for SMBs
SAN MATEO, Calif. LONDON, TORONTO and SINGAPORE—November 17, 2005—NetSuite, Inc., the leader in on-demand business management software for small and mid-sized businesses, today announced a host of new features bringing unprecedented, advanced ecommerce capabilities to online retailers. For years, companies selling over the Web have been puzzled by how to attract customers, close sales on abandoned carts, measure the success of their marketing campaigns, transact globally, and integrate their ecommerce operations with their accounting, warehouse and service departments. The newly unveiled functionality added to the NetSuite ecommerce engine solves these mysteries by providing a single system that manages global ecommerce transactions from visit-to-fulfilment, while providing tools to integrate with multiple online channels and optimise search engine rankings. For more information about the NetSuite ecommerce engine, please visit www.netsuite.com/ecommerce.
NetSuite is the only ecommerce system built to manage multi-channel commerce, tightly integrating the accounting, warehouse, marketing, and support departments within a single system. Highlights of the new features announced today include:
- Google Keyword-to-Purchase Tracking and optimisation tools built specifically for Google improve search engine ranking for Web sites powered by the NetSuite ecommerce engine. Most importantly, NetSuite now provides the "holy grail" of search marketing by providing closed-loop analysis of leads driven by the Google search engine—both paid and organic—from the time they hit a Web site to the purchase. For example, NetSuite tells which referrers, natural search terms and paid keywords have provided the highest visitor-to-customer conversion ratio and highest per customer revenue, enabling users to invest their marketing dollars more wisely. These capabilities can also be leveraged against other search engines such as Yahoo! and MSN.
- Multi-Channel Selling capabilities allow merchants to go beyond traditional multi-channel selling to tap into any online channel and maximise their exposure on the Web with an easy export of their products into comparison shopping engines such as Google's Froogle, eBay's Shopping.com, Shopzilla (BizRate) and NexTag. Businesses can also create feeds for other online comparison engines.
- PayPal Integration allows merchants to accept payments in multiple currencies, which in turn allows shoppers to choose their own currency—whether it be Canadian Dollars, British Pounds, Euros, Japanese Yen, or Australian Dollars. And unique to NetSuite, PayPal orders show the status of the payment and places orders that are still processing in a separate queue (see accompanying release or visit www.netsuite.com/paypal for more information).
- Close Abandoned Shopping Carts with advanced search capabilities and e-mail marketing tools allow merchants to see exactly which shoppers abandoned their carts, what items were in their cart, and when the items were added. Then they can conduct direct e-mail marketing programs to close the sale.
- UPS and FedEx Integration is now available to even the smallest merchant, providing rate generation, thermal label printing, and automatic tracking number association (see accompanying release or visit www.netsuite.com/fedex and www.netsuite.com/ups for more information).
"The Internet was supposed to make the size and location of a company irrelevant when it came to selling on the Web, but this promise was not realised because of weak, first generation technology," said Zach Nelson, CEO of NetSuite. "NetSuite's new features bring SMBs to the ecommerce promised land, where the quality of the buying and service experience—not the size of the merchant—defines winners and losers."
"We have seen our search engine ranking improve steadily since coming on board with NetSuite in 2001," said Andreas Katsambas, CEO of The End Records (www.theendrecords.com), a private record label and online retailer of eclectic rock music based in Salt Lake City. "In addition, the comparison engine feeds have caused our sales to increase while saving us time, and PayPal integration has doubled our non-credit card sales, including a strong percentage of international orders. We just inked a long-awaited deal with RED (an independent arm of Sony/BMG) and feel that our NetSuite integration has been instrumental in making this happen."
Built on the accounting heritage of NetSuite, ecommerce has naturally evolved as part of NetSuite, in conjunction with Customer Relationship Management (CRM) capabilities. The NetSuite ecommerce engine is unique in many ways, including:
- Web sites powered by NetSuite always have real-time inventory data and are tightly integrated with UPS and FedEx to generate rates and print shipping labels.
- All Web orders are automatically recorded for accounting purposes, and can be processed through an approval, fulfilment, billing workflow.
- Customers can view their lifetime order history online, track their own packages, and communicate with a support department that has access to the customer's purchase history.
- Online retailers can increase their sales through marketing campaigns initiated from within NetSuite and then measure the effectiveness of each campaign down to the penny.
Pricing and Availability
NetSuite includes the core ecommerce functionality together with the marketing and search engine optimisation capabilities highlighted today at no additional charge. NetSuite Site Analytics and Site Builder modules are an additional $199 USD/$299 CAD per month.