NetSuite Helps Outdoor Products Distributor Grow 95% Without Adding New Staff


"NetSuite saves us time and allows us to focus on running the business, and that has helped us increase our turnover—our revenues—by 95%." 2Pure

Company at a Glance

Edinburgh, United Kingdom
Wholesale/Distribution, Outdoor Products
Applications Replaced:



Customer Success:

  • NetSuite has helped support a 95% increase in revenues without adding staff.
  • Integrated business processes, new website save 25% of sales staff’s time.
  • Warehouse distribution efficiencies have cut need for warehouse space by 40%.
  • Browser-based access lets Mac users access NetSuite as easily as PC users.


  • Rapid growth required accessible, user-friendly system to scale with the business.
  • Needed efficient way to promote specific brands through multiple websites.
  • Wanted software compatible with Macs as well as PCs.


  • Chose NetSuite for ERP, CRM, ecommerce after working with disparate systems in previous companies.
  • Managing multiple websites that highlight its separate product brands.
  • Role-based dashboards manage everything from CRM and Ecommerce to stock control and accounting.