NETSUITE ADDS GOOGLE CHECKOUT FUNCTIONALITY TO ITS POWERFUL ECOMMERCE PLATFORM
Ecommerce Merchants Using NetSuite Now Enjoy Access to Fast and Secure Online Payment Option, Expanding Markets and Decreasing Abandonment
New Feature Provides Instant Payment Option for Buyers in 140 Countries
SAN MATEO, Calif. — June 25, 2009 — NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated business management software suites for mid-market enterprises and divisions of large companies, today announced the availability of Google Checkout™ for online merchants currently running their operations on the NetSuite Ecommerce platform. The new feature provides a seamless interface between the NetSuite shopping cart and the Google Checkout online payment service. NetSuite's integration of Google Checkout delivers an all-in-one payment platform for Ecommerce businesses that can reduce shopping cart abandonment and increase sales. For more information about NetSuite's Google Checkout integration, please visit www.netsuite.com/googlecheckout.
"We're pleased to be working with NetSuite to provide merchants, and ultimately buyers, with more choice in their payment options," said Dan Rubinstein, Director of Product Management at Google. "Google Checkout helps merchants increase their sales by driving more traffic, increasing conversions, and enabling buyers to shop quickly and easily with one login at stores across the web."
"We are excited to work together with Google to deliver on our shared commitment to Ecommerce businesses," said Mini Peiris, VP of Product Marketing at NetSuite. "With Google Checkout, NetSuite provides online merchants with another payment solution that addresses the needs of their consumers and contributes to their business' bottom line."
NetSuite provides real-time visibility into key business operations in one system – from the online store, to inventory, fulfillment, shipping, marketing promotions and customer buying patterns for up-sell and cross-sell analysis. NetSuite already includes Google AdWords ä integration and now, Google Checkout integration, giving Ecommerce businesses a powerful platform for driving both their sales and marketing efforts to new heights.
Google Checkout is a growing international online payment network and many online shoppers have embraced this fast, secure checkout process. Online shoppers click on ads 10% more when the ad displays the Checkout badge. In today's economy, no seller can afford to turn away a customer who wishes to purchase goods from their site and has the means to pay. Adding Google Checkout ensures that merchants will not be losing business from shoppers for whom Google Checkout is their payment preference and allows these shoppers to make quick and confident transactions. NetSuite customers who have incorporated Google Checkout into their Ecommerce operations have already seen double-digit improvements in click-through and conversion rates over conventional payment methods.
Safe and Secure Payment Option for Shoppers
Easy Setup for Ecommerce Merchants
Improved Online Presence for Ecommerce Merchants
"It's very nice to give our customers another option during checkout, to increase the likelihood that they'll purchase from us," said Zach Barzee, Ecommerce Marketing Manager, SportsDiamond.com Inc., (www.sportsdiamond.com), an online retailer of sporting goods with two retail stores in St. Michael and Lakeville, MN. "We've been using NetSuite Ecommerce for three years. In the past month since we've had the Google Checkout option, we've had 50 to 60 purchases on it, which is about 2 percent of our total order volume. We feel that's pretty good, especially since we haven't advertised this anywhere. As it continues to grow, we expect our conversion rates to increase, which is exactly what we need to stay successful in this tough economy."
Pricing and Availability
For more information about NetSuite, please visit www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.
Google, Google AdWords and Google Checkout are trademarks of Google Inc.