WaterFilters.NET Gains a 'Perfect Storm' of Scalability, Efficiency and Affordability with NetSuite


"We've seen a 600 percent revenue increase in the past three years, and we could not have efficiently fulfilled those orders without a system like NetSuite in place." WaterFilters.NET

Company at a Glance

Zumbrota, Minn.
Ecommerce Retail
Applications Replaced:
QuickBooks, Tradepoint


NetSuite OneWorld
Inventory Management
Order Management

Customer Success:

  • NetSuite scalability and ease of use supports WaterFilters.NET’s rapid multi-channel growth, with a 600% revenue gain between the years 2010–2013.
  • A unified data set and synchronized business processes in the cloud has given WaterFilters.NET the flexibility and mobility to achieve its goals.
  • Real-time monitoring of sales, costs and profitability enables the company to better grow its business and make informed decisions.
  • NetSuite seamlessly handles both B2B and B2C orders placed across multiple channels, including websites, call centers and B2B account management.
  • NetSuite Inventory Management supplies real-time visibility into over 10,000 SKUs stocked at WaterFilters.NET's warehouse and distribution center—helping speed fulfillment.
  • NetSuite CRM supplies a consolidated view across more than a million B2B and B2C customers across the world to improve sales effectiveness and service.
  • NetSuite OneWorld multi-entity management capabilities enable simplified financial consolidation across separate wholesale and retail business units.


  • Previous systems lacked the scalability and efficiency to support the company's strategies for growth and promote safe, sustainable water usage across the world.
  • WaterFilters.NET struggled to manage diverse elements of its payroll processes through disparate data sets that needed consolidation.


  • NetSuite selected as an efficient, low-maintenance platform to help the company channel resources into making a difference in the world by promoting water education and charitable donations.
  • WaterFilters.NET partners with water charities including charity:water, a grantee of the NetSuite.org corporate citizenship program, to charitably support the nonprofit's work in developing nations.
  • Integration solution implemented from NetSuite partner Celigo to link NetSuite financials, inventory and order management to several ecommerce sites, including www.waterfilters.net, www.fridgefilters.com and www.instapureusa.com.