NetSuite Helps Popular Ecommerce Retailer Grow Margins 400% While Doubling Revenues

UK Home Shopping

"NetSuite has helped us maintain strong growth while keeping capital expenditures to a minimum." UK Home Shopping

Company at a Glance

Location:
Mansfield, Notts, United Kingdom
Industry:
Ecommerce, mail order, consumer goods
Applications Replaced:
Microsoft Dynamics Navision

Solutions

NetSuite

 

NoBlue Limited

Partner:

NoBlue Limited
Location:
Nottingham, United Kingdom

Customer Success:

  • In the first year, the company has grown revenues by 100%, and profit margins by 400%.
  • UK Home Shopping is saving £50,000 yearly over the cost of an equivalent server-based system and its necessary maintenance.
  • The company estimates that NetSuite is also saving the equivalent of at least one full-time equivalent, or about £20,000 yearly.
  • Improved email marketing helps generate an additional £8,000 revenue each month.
  • Automated, simplified VAT reporting saves £3,000 per year.
  • Improved inventory management has helped reduce stock-outs by 50%, and an integrated purchase-order process has cut purchasing time by 25%.

Challenges:

  • Popular TV home-shopping network needed to simultaneously support growth and reduce costs to fight downward price competition.
  • The company also wanted to improve business visibility to help executives make more informed decisions to support company growth.

Solution:

  • UK Home Shopping chose NetSuite because of its cost advantages over server-based software, and because it is more intuitive and easier to use than the company's previous business software.
  • NetSuite partner Noblue Limited helped with implementation.
  • NetSuite's support for placing promotional codes in advertising has helped UK Home Shopping sharpen its marketing focus to maximize effectiveness.
  • NetSuite's multi-channel integration makes it easy for the company to add sales channels in the future.