Terry Bicycles Gains New Business Traction with NetSuite

Terry Bicycles

"The reporting insights alone we have with NetSuite are immeasurable and we're able to ship more orders faster with fewer staff. NetSuite alleviates the need to maintain a complicated IT infrastructure with servers, security risks and backups." Terry Bicycles

Company at a Glance

Location:
Burlington, Vt.
Industry:
Retail/Distribution
Applications Replaced:
Proprietary web-based application, FileMaker, Excel, customized legacy website

Solutions

SuiteCommerce

Customer Success:

  • Leading maker of bicycles, accessories and apparel focused on the women’s market has dramatically improved business control, efficiency and data accuracy since upgrading from proprietary web-based applications to NetSuite in January 2011.
  • Terry Bicycles is making smart, data-driven business decisions with real-time reporting and insights on revenue, sales, margin and inventory planning.
  • Monthly financial close time cut in half with NetSuite, with accounting personnel reduced from three to one full-time staffer.
  • Terry Bicycles has grown its retailer network to more than active 800 merchants, including REI, L.L. Bean, Eastern Mountain Sports and the Sports Basement.
  • SuiteCommerce B2B web portal helps drive business with retail buyers with quick orders, wholesale pricing, credit applications and more.
  • NetSuite CRM gives Terry Bicycles a consolidated view of 350,000 consumers in the database for enhanced customer service and sales effectiveness.
  • NetSuite SuiteCommerce deployment has enabled Terry Bicycles to increase site traffic, time on site and conversion through such features as product ratings and reviews.
  • Real-time integration between NetSuite inventory and SuiteCommerce pushes out-of-stock notifications to the website.
  • Multi-location inventory management gives the company precise control and insights into stock of 2,500 SKUs.
  • NetSuite's cloud platform enables Terry Bicycles to avoid one full-time IT staffer, while IT resources are able to focus on value-added website optimization.
  • Company is avoiding one full-time order management staffer that would otherwise be required through more efficiency order processing and shipping.
  • NetSuite helps Terry Bicycles streamline transactions with eight manufacturers in the U.S., Italy, Taiwan and China.

Challenges:

  • Inflexibility in FileMaker and other systems made it difficult for Terry Bicycles to access and utilize critical business data.
  • IT resources consumed by fragmented infrastructure diverted time and focus from building a high-caliber web storefront for B2C and B2B customers.
  • Reporting "nightmares" and poor visibility into costs, revenue and margin introduced delays and risk of bad business decisions.

Solution:

  • NetSuite selected as a cloud solution that would enable Terry Bicycles to avoid a costly and complex on-premise IT infrastructure.
  • NetSuite enables Terry Bicycles to seamlessly coordinate financials, inventory, CRM and B2B/B2C multi-channel sales through a NetSuite SuiteCommerce storefront, call center and catalog orders.
  • OzLINK shipping automation solution from NetSuite partner Oz Development speeds fulfillment and enables better control over shipping costs.