Sundia's Commitment to the NetSuite Cloud Bears Fruit


Sundia Corp.

Company

Sundia Corp.

Location

Bay Area, Calif.

Industry

Fruit products distribution

Applications Replaced

QuickBooks

Solutions

NetSuite


"We use NetSuite as the hub for everything we do in the company; enabled us to become a $40 million business—you can't do that without a cloud system" Sundia Corp.

Customer Success

  • Since deploying NetSuite in late 2006, Sundia has become one of the fast-growing produce brands in the U.S., increasing revenues 178x to $40 million.
  • NetSuite cloud supports cost-efficiency and scale by enabling Sundia to outsource business functions to service providers in a global model.
  • Sundia manages outsourced worldwide operations atop common NetSuite platform—accounting in India, customer service in the Philippines, sales in the U.S., and production in North America, Mexico and Asia.
  • Real-time information on financials, suppliers, inventory and customers improves strategic and tactical decision-making and competitive position vs. larger companies.
  • NetSuite has helped Sundia & Bare Fruit expand their customer base to 220 buyers, including Costco, Walmart, Safeway and Kroger.
  • Monthly financial close is achieved in seven days, considerably faster than would be possible with previous QuickBooks software.

Challenges

  • Sundia quickly hit the ceiling of QuickBooks capabilities, limiting its opportunity for growth, efficiency improvements and innovation.
  • Sundia wanted to avoid shackling itself to a costly and complex on-premise ERP system and avoid ongoing maintenance of software and servers.

Solution

  • Sundia made an early commitment to the NetSuite cloud business application model to drive innovation, promote global growth and obtain around-the-clock reliability.
  • NetSuite was deployed to run core business operations including financials, inventory management, order management, supplier management and more.

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