Sugarfina Develops a Sweet Tooth for the Cloud

While dating, Sugarfina co-founders Josh Resnick and Rosie O’Neill left a screening of Willy Wonka & the Chocolate Factory inspired to create the ultimate luxury candy boutique for grown-ups. Now married, they head a fast-growing candy company that sells gourmet sweets from around the world. Sales tripled annually the first four years and now double year-over-year, but Sugarfina’s siloed solutions could not scale with that growth nor provide adequate visibility into financials and inventory.


COMPANY

Sugarfina

LOCATION

Inglewood, Calif.

INDUSTRY

Retail

EMPLOYEES

450

NUMBER OF USERS

170

NUMBER OF SUBSIDIARIES

2

NUMBER OF COUNTRIES

4+

SYSTEMS REPLACED

QuickBooks
inFlow Inventory

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
SuiteCommerce Advanced

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“I just know that without NetSuite we would not have been able to sustain the growth that we’ve had.” Danny Coorsh, Senior Director, Strategic Planning, Sugarfina

Building for the Future

Laying the foundation
Sugarfina implemented NetSuite to manage financials and inventory, supplying the operational performance insights needed to manage its 26 name-brand stores, distribution to major department stores such as Nordstrom, Bloomingdale’s and Nieman Marcus as well as high-end gift shops and hotels. The company also manages its subsidiaries and international vendors through NetSuite OneWorld.
Supporting B2B buyers
With its wholesale channel a key source of growth, Sugarfina needed to reduce manual order processing via phone, fax and email. Sugarfina launched a B2B ecommerce site powered by SuiteCommerce Advanced in just 21 days using the SuiteSuccess model. Buyers can now view real-time inventory, check the status of orders, pay outstanding invoices and log customer support cases.
Gearing up for international expansion
Sugarfina has three warehouses and 3PL partners across North America and now has its sights set on international expansion. The unlimited scalability of NetSuite’s cloud solutions means the candy boutique can grow without worrying about rising hardware and IT management costs.

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