IT Security Distributor Maximizes Business Visibility

StarLink, which supplies IT security software to over 2,200 government and enterprise customers across the Middle East, Turkey and Africa, has armed itself with cloud ERP technology through NetSuite to support the fast-expanding business. With 1,100 channel partners and over 300 employees spread throughout 16 countries, everyone can now use the ERP software for everything from financials to CRM, staffing and sales.


COMPANY

StarLink

LOCATION

Dubai, United Arab Emirates

INDUSTRY

IT Security

EMPLOYEES

350

REVENUE

$300m

NUMBER OF USERS

300

NUMBER OF COUNTRIES

16

SYSTEMS REPLACED

Salesforce, QuickBooks

NETSUITE PRODUCT IMPLEMENTED

NetSuite Mid Market

IMPLEMENTATION PARTNER

Inspirria

LOCATION

Dubai, UAE

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“In the past, we counted on the finance team to share quarterly reports, but now we’ve got daily, accurate information whenever and how we need it. We’re much better organized internally and more efficient—something a growing tech company should be.” Nidal Othman, Managing Director, StarLink

End-to-End Visibility Across International Business

Sustaining growth
Over the last decade, StarLink has grown more than 50 percent year-on-year to become the largest and fastest growing IT Security ‘True Value-Added-Distributor’ in the region with a turnover of over $300m.
Challenges while growing
Over 150 sales staff, whether in the Middle East, UK, Europe or Africa, were lacking appropriate tools and real-time information to meet business needs such as processing expenses, updating new orders and providing quotes, and meeting monthly financial targets.
All-in-one solution
The company decided to replace various siloed legacy systems so that everything could run on a single fully integrated cloud ERP solution. Local implementation partner, Inspirria, enabled customization for streamlining the company’s global business processes. Forecasting accuracy has gone from around 60 to 90 percent and business processes that took hours takes just a few minutes, thanks to an intuitive workflow.
Improved visibility and reporting
With much improved visibility and more reliable data, StarLink plans to continue adding new features and users as it grows, including business intelligence tools in the future for enhanced management reporting and using key performance indicators (KPIs) to chart success.

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