Smaato Picks NetSuite OneWorld Over SAP to Accelerate Global Business

As a leading mobile ad exchange platform that connects 90,000 mobile app developers and publishers and 400+ demand partners globally and manages 10 billion ads a day—Smaato defines speed. But disparate legacy accounting software slowed internal operations and finance processes down. Regular processes like pulling data from eight accounting systems to perform consolidations in Excel couldn’t provide the real-time visibility needed as a growing global German-based business.


Smaato

Company

Smaato

Location

San Francisco, Calif.

Industry

Software (Mobile Ad Tech)

EMPLOYEES

200+

Number of USERS

20+

Number of SUBSIDIARIES

Two Subsidiaries, Two Branch Offices

Number of COUNTRIES

200, with apps and developers worldwide

OTHER SOLUTIONs CONSIDERED

SAP Business By Design, Navision

System replaced

Legacy Accounting Software

Netsuite Product Implemented

NetSuite OneWorld

Implementation Partner

Alta Via Consulting GmbH

Location

Mannheim & Berlin, Germany

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"When it comes to the flexibility, nothing can compare. NetSuite is highly customizable. And there was nothing impossible to integrate with NetSuite." Gregory Weisser, VP, Finance, Smaato

Growing Business Demands Automation, Integration

Smaato picks NetSuite over SAP
Ease of use, integration and customization drove Smaato to choose NetSuite OneWorld over SAP Business ByDesign. Partner Alta Via launched NetSuite in three months in July 2012, which included migrating data from eight accounting systems globally. NetSuite is integrated with Salesforce.com, marrying customer and financial data and automating updates.
Real-time reporting yields process efficiencies
Month-end closing and billing process has shortened from 30 days to five days. The business gets daily, real-time revenue reports, which helps it better monitor its customers. Using NetSuite to streamline the accounts receivable process has improved DSO by 15–20 days.
More customer-facing improvements in store
Smaato doubled its employee base in the last 24 months and opened up three new revenue streams. The ease with which it can integrate and automate more customer-facing processes—such as payments—allow it to grow at the pace its market demands.

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