SkinMedix Smoothes Out Its Business Wrinkles with NetSuite

SkinMedix

"With an enterprise system like NetSuite, the business could easily triple or quadruple and the software will scale with us." SkinMedix

Company at a Glance

Location:
Weston, FL
Industry:
Retail
Applications Replaced:
Bigcommerce, QuickBooks, ShipWorks, and a homegrown inventory application

Solutions

NetSuite SuiteCommerce
OneWorld
Inventory Management
Order Management
Financials
Marketing

Customer Success:

  • Initially looking to replace only its Bigcommerce web store, SkinMedix found that NetSuite offered a fully integrated ecommerce and back-office solution that has driven end-to-end efficiency.
  • SuiteCommerce integrates with NetSuite inventory, order management and financials to give SkinMedix efficient new automation that eliminates unproductive double data entry.
  • SkinMedix has improved efficiency and performance across the board by replacing its "tape and bubblegum" system of incompatible applications with NetSuite's unified cloud solution.
  • SuiteCommerce web store supplies fast load times and reliability, eliminating Bigcommerce performance issues that posed a risk to conversion.
  • SuiteCommerce advanced interactive web store features, such as multiple product images, product comparisons and ratings, provides SkinMedix an ideal platform to showcase 2,600 anti-aging cosmeceuticals products from 75 brands.
  • In a second phase, SkinMedix plans to introduce multiple geo-specific ecommerce sites for the U.K., Asia and Australia atop its single SuiteCommerce instance.
  • SuiteCommerce integration with NetSuite inventory enables real-time out-of-stock notifications on web store, replacing delays and errors of previous manual process.
  • NetSuite OneWorld enables SkinMedix to grow its international business with transactions in multiple currencies, including those of Hong Kong, Japan, Australia, Canada, the U.K., Poland, Sweden and many European nations.
  • Unified customer record and built-in marketing tools in NetSuite give SkinMedix new capabilities for segmentation and campaign targeting by interest and purchase history.
  • Procure-to-pay automation streamlines purchasing from up to 60 suppliers, improving what had been a time-consuming Excel process.

Challenges:

  • "Tape and bubblegum" system of four incompatible applications introduced delays and inaccuracies while demanding a high degree of manual work and duplicate data entry.
  • SkinMedix risked lost sales because of slow and inconsistent web page load times with its previous Bigcommerce web storefront.
  • Business visibility, performance and growth potential were limited by a lack of real-time data and no single view of customers and the company.

Solution:

  • SuiteCommerce web store integrated with NetSuite back-office financials, inventory, marketing and order management provides a unified commerce solution that enables business efficiencies and growth.
  • "Top-notch" implementation by NetSuite Professional Services team ensured a quality deployment and rapid time to value.
  • OzLINK mobile pick, pack and ship solution from NetSuite partner Oz Development streamlines processes at Florida warehouse.
  • Recurring billing solution from NetSuite partner Upaya for auto ship continuity program orders, and a payment processing solution from CyberSource, enrich the NetSuite environment with functionality to specific business needs.