Seaga Group Speeds Financial Reporting, Improves Inventory Accuracy and Opens Ecommerce Channel on NetSuite

Seaga Group

"NetSuite has changed our business. Now we know exactly what our profitability and cash flow are in real time, plus inventory accuracy increased from 50 or 60% to more than 95%." Seaga Group

Company at a Glance

West Heidelberg, Victoria, Australia
Applications Replaced:
Nexus Systems, custom-built website



Customer Success:

  • SEAGA Group has dramatically improved business efficiency and transparency on a single cloud platform covering financials, inventory and order management, CRM and ecommerce.
  • Financial reporting is available in real time compared to the two to three days required to manually produce a report with the previous system.
  • Seamless, integrated financial management enabled savings of one FTE (full-time equivalent) employee previously needed for bookkeeping.
  • Inventory accuracy has increased from 50% to 60% to more than 95%, leading to greater satisfaction among B2B buyers in Australia and New Zealand.
  • Inventory management also supports stocking of goods on customer premises, with monthly reconciliation and replenishment.
  • SuiteCommerce has opened a new ecommerce revenue stream for customers of consumable products for printing, packaging, die making and other applications.
  • NetSuite CRM provides a single record of customer purchase history, contact details and sales staff activity.
  • Built-in NetSuite marketing tools enable targeted email blasts that are driving repeat business and cross-sell revenue.
  • Integrated order management drives tight order-to-cash processes, including automated invoicing and financial reconciliation.
  • Procure-to-pay processes with up to 60 suppliers streamline procurement compared to manual processes of the past.


  • Previous ERP and inventory system required high degree of manual work and offered little visibility into the business.
  • SEAGA Group needed to evolve beyond static custom-built website to offer ecommerce purchasing to B2B customers.
  • Financial reports took days to prepare and inventory was difficult to track, introducing risk of costly overstocks and stock-outs.


  • NetSuite selected in early 2009 over competing SAP, Attache and Arrow solutions as a complete and cost-effective cloud platform for efficiency and growth.
  • Cloud solution enabled SEAGA Group to avoid investment of $30,000 to $60,000 in network infrastructure required to upgrade on-premise systems.
  • Integrated financials, inventory, ecommerce and CRM supplies a single system of record and a scalable solution for growth.