Leather Goods E-Tailer Saddles Up with NetSuite

Saddleback Leather

"Because of the functionality inherent in NetSuite, we're able to do things we could never have done before." Saddleback Leather

Company at a Glance

Location:
San Antonio, TX
Industry:
Retail
Applications Replaced:
QuickBooks, Excel, Salesforce.com, homegrown ecommerce website

Solutions

NetSuite
NetSuite OneWorld
NetSuite SuiteCommerce
Inventory Management
Financials
CRM
Warehousing/Distribution
Marketing

Customer Success:

  • Saddleback Leather has grown revenue 50% since implementing NetSuite, replacing QuickBooks, Excel, Salesforce.com and a homegrown ecommerce site.
  • NetSuite SuiteCommerce powers operations for 100% e-tail business with full integration of webstore with back-office inventory, financials and CRM.
  • Rich and interactive SuiteCommerce functionality enables Saddleback to deliver a rewarding shopping experience and grow its customer base.
  • NetSuite OneWorld supports multi-currency transactions and local tax compliance with product manufacturing subsidiary in Mexico.
  • Multi-subsidiary management capabilities in NetSuite OneWorld enables management of five related business entities under a single virtual parent.
  • Real-time, on-demand visibility into critical business metrics enables hands-on management and greater responsiveness to challenges and opportunities.
  • Saddleback Leather saves two employees previously required for inventory forecasting with SuiteApp solution from NetSuite partner Valogix.

Challenges:

  • Previous custom-built webstore was difficult to manage and scale and lacked integration with back-office inventory, financials and customer records.
  • Disconnected systems between front and back office hurt efficiency and productivity and held Saddleback Leather back from realizing growth potential.
  • Lack of cross-departmental visibility into key business metrics and excessive time wasted on manual data entry and manipulation.

Solution:

  • Core NetSuite application implemented for order and inventory management, financials, CRM, warehousing and distribution.
  • NetSuite OneWorld deployed to manage international manufacturing operation with multi-currency transactions and local tax compliance.
  • The advanced webstore features in NetSuite SuiteCommerce provides a scalable, customizable and customer-centric platform for growth of e-tail business.
  • Merchant gateway SuiteApp solution from NetSuite partner CyberSource streamlines and secures ecommerce transactions.
  • The NetSuite platform enabled Saddleback to easily start-up and fully integrates a new, mission-focused business called www.Love41.com into the slipstream of their other subsidiaries.