Leather Goods Retailer Saddles Up with NetSuite


Saddleback Leather

Company

Saddleback Leather

Location

San Antonio, Calif.

Industry

Retail, Fashion

Applications Replaced

QuickBooks, Excel, Salesforce.com, homegrown ecommerce website

Solutions

NetSuite OneWorld
SuiteCommerce
Inventory Management
CRM
Warehousing/Distribution
Marketing


"Because of the functionality inherent in NetSuite, we're able to do things we could never do before." Saddleback Leather

Customer Success

  • Saddleback Leather has netted double-digit year-over-year revenue growth since implementing NetSuite in 2011 to replace QuickBooks, Excel, Salesforce.com and a homegrown ecommerce site.
  • NetSuite SuiteCommerce powers operations for online retailer of rugged and distinctive leather bags and goods with full integration of web store with back-office inventory, financials and CRM.
  • Saddleback has new capabilities to deliver a rich and immersive shopping experience across multiple devices with SuiteCommerce relaunch in 2014.
  • Responsive web design in SuiteCommerce delivers a mobile-optimized experience for smartphone and tablet users.
  • SuiteCommerce enables image zoom, 360-degree rotating views and alternate images important for customers examining the craftsmanship of leather goods.
  • With SuiteCommerce relaunch, Saddleback has increased sales, conversion, time on site and page views per session, with reductions in cart abandonment and single-page bounce rate.
  • NetSuite OneWorld supports financial consolidation, multi-currency transactions and local tax compliance with wholly-owned product manufacturing subsidiary in Mexico.
  • Multi-subsidiary management capabilities in NetSuite OneWorld enable management of three related business entities under a single virtual parent.
  • Real-time, on-demand visibility into critical business metrics enables hands-on management and greater responsiveness to challenges and opportunities.
  • Saddleback Leather saves two employees previously required for inventory forecasting with SuiteApp solution from NetSuite partner Valogix.
  • Inventory volumes have been reduced 25% with joint NetSuite/Valogix solution.

Challenges

  • Previous custom-built web store was difficult to manage and scale and lacked integration with back-office inventory, financials and customer records.
  • Disconnected systems between front and back office hurt efficiency and productivity and held Saddleback Leather back from realizing growth potential.
  • Lack of cross-departmental visibility into key business metrics and excessive time wasted on manual data entry and manipulation.

Solution

  • NetSuite was selected as an integrated cloud solution for ecommerce, order and inventory management, financials, CRM, warehousing and distribution.
  • NetSuite OneWorld deployed to manage Mexico-based manufacturing operation with financial consolidation, multi-currency transactions and local tax compliance.
  • Merchant gateway SuiteApp solution from NetSuite partner CyberSource streamlines and secures ecommerce transactions.
  • The NetSuite platform enabled Saddleback to fully integrate a mission-focused business called www.Love41.com into the slipstream of its other subsidiaries.

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