Leather Goods Retailer Saddles Up with NetSuite

Saddleback Leather

"Because of the functionality inherent in NetSuite, we're able to do things we could never do before." Saddleback Leather

Company at a Glance

Location:
San Francisco, Calif.
Industry:
Retail, Fashion
Applications Replaced:
QuickBooks, Excel, Salesforce.com, homegrown ecommerce website

Solutions

NetSuite OneWorld
SuiteCommerce
Inventory Management
CRM
Warehousing/Distribution
Marketing

Customer Success:

  • Saddleback Leather has netted double-digit year-over-year revenue growth since implementing NetSuite in 2011 to replace QuickBooks, Excel, Salesforce.com and a homegrown ecommerce site.
  • NetSuite SuiteCommerce powers operations for online retailer of rugged and distinctive leather bags and goods with full integration of web store with back-office inventory, financials and CRM.
  • Saddleback has new capabilities to deliver a rich and immersive shopping experience across multiple devices with SuiteCommerce relaunch in 2014.
  • Responsive web design in SuiteCommerce delivers a mobile-optimized experience for smartphone and tablet users.
  • SuiteCommerce enables image zoom, 360-degree rotating views and alternate images important for customers examining the craftsmanship of leather goods.
  • With SuiteCommerce relaunch, Saddleback has increased sales, conversion, time on site and page views per session, with reductions in cart abandonment and single-page bounce rate.
  • NetSuite OneWorld supports financial consolidation, multi-currency transactions and local tax compliance with wholly-owned product manufacturing subsidiary in Mexico.
  • Multi-subsidiary management capabilities in NetSuite OneWorld enable management of three related business entities under a single virtual parent.
  • Real-time, on-demand visibility into critical business metrics enables hands-on management and greater responsiveness to challenges and opportunities.
  • Saddleback Leather saves two employees previously required for inventory forecasting with SuiteApp solution from NetSuite partner Valogix.
  • Inventory volumes have been reduced 25% with joint NetSuite/Valogix solution.

Challenges:

  • Previous custom-built web store was difficult to manage and scale and lacked integration with back-office inventory, financials and customer records.
  • Disconnected systems between front and back office hurt efficiency and productivity and held Saddleback Leather back from realizing growth potential.
  • Lack of cross-departmental visibility into key business metrics and excessive time wasted on manual data entry and manipulation.

Solution:

  • NetSuite was selected as an integrated cloud solution for ecommerce, order and inventory management, financials, CRM, warehousing and distribution.
  • NetSuite OneWorld deployed to manage Mexico-based manufacturing operation with financial consolidation, multi-currency transactions and local tax compliance.
  • Merchant gateway SuiteApp solution from NetSuite partner CyberSource streamlines and secures ecommerce transactions.
  • The NetSuite platform enabled Saddleback to fully integrate a mission-focused business called www.Love41.com into the slipstream of its other subsidiaries.